Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast




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Now displaying: October, 2016
Oct 29, 2016

We talk about using Prisma, a new and exciting app available on Android and Chrome to help you create very sharable content for solution media.

Building a free CRM System

What is a CRM system,  what is CRM - a process for building information about your customers and leads, and your relationships with the customer

The goals of your CRM system should be:.

  1. Improve marketing effectiveness -  decrease the cost to acquire a customer and increase long term customer value.  eg fish and chip shop.
  2. Increased personalized service or one to one service: Identify people for face to face interactions.
  3. Responsive to customer’s needs: Customers’ situations and needs can be understood by the firms focusing on customer needs and requirements.[
  4. Customer segmentation:   
  5. Improve customization of marketing: 
  6. Multichannel integration: Integrating across multiple marketing channels.
  7. Time saving: Point and shoot marketing.
  8. Improve customer knowledge: Feedback about the food, experience and value.

Your new CRM System needs to be very cost effective, very time effective and very simple to use.  We look at the parts that make up a CRM system and then, how we build a free Restaurant CRM system

Gather information about your customers.  Purchases, bookings, , frequency, recency,birthdays, preferences

Free Restaurant Online Ordering System, and the Free Online Restaurant Booking System.

Big data for your Restaurant.  Every Monday we benchmark every one of our customers against other Restaurants.  so you know if you are doing great and you have some ideas about how to improve if not.

Creating a unified view of customer information across bookings and orders.

Should be electronic.  Called yesterday, had to call back.  She didn't ask for my name.  Only 3 tables in the Restaurant.  75% is take away.  Online ordering service that is charging 12%.  75% of revenue taxed at 12% and not getting 

If you are taking bookings or orders and not collecting emails, you are wasting a huge opportunity.

Mailchimp free for 2,00 contacts .  Many of our customers are using that.

Facebook ads, upload mobile numbers or email addresses.


Oct 14, 2016

Adam Sobel is the Chef behind the amazing food and business at Cinnamon Snail.

Cinnamon Snail has food trucks and restaurants in New York and New Jersey.  Adam is passionate about changing the world to vegan organic and he works to do that by creating vegan organic dishes that people want to eat because they are creative, playful and great tasting.  This allows him to dramatically increase his target market - but also help educate people that vegan organic food doesn't have to be boring.  We talk to Adam about how he can to find his passion and how it is a central part of Cinnamon Snail today.

Adam has done a great job of his menu engineering.  He has created some great looking dishes that attract long lines for his food trucks.  The menu is a critical part of why Adam does what he does, and it shows through in his mission and vision and the culture that he has created with the people he works with at Cinnamon Snail.

Check out his website for a better idea of the great food that he is creating.

Adam has a great story too about some serendipity that helped him get his first cook book published.  Once again, it comes down to having great tasting food.

Adam has some amazing videos for Cinnamon Snail. Check out:

Vendy Awards video

Vegan Food Truck in NJ


Oct 2, 2016

We look at the power of Big Data for Small Restaurants and some of the tools that you can use to understand how your online marketing is working in your business.  As an example, we look at some data from Sensis about how many people go to their average business website.  Without some big data, the information that you get about your website visits is not very useful, but with some comparative analytics and big data, you can really understand how your website is performing and more importantly, how your online marketing is contributing to your revenue and your profits.

We have a quick look at generating repeat customers and word of mouth and why it can be so important for your marketing.

Facebook Retargeting

We look at what retargeting or remarketing is and why it is so important for you.

These are really simple campaigns to run and can be the most effective campaigns that you can run.  Many of the remarketing campaigns that we run for Restaurants are running at $5 per day.

We talk about how to set it up on your website and the process to be able to integrate Facebook retargeting on your website.

We talk about Corporate Hospitality and how remarketing can increase your Corporate customers (these ones spend the most money and often run events on Tuesday and Wednesday nights - maybe your quietest nights.  

We talk about Canva as well, a really powerful free tool for creating great images for your Facebook marketing campaigns.