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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: November, 2018
Nov 29, 2018

We talk about really hot Chicken Vindaloos!

A great little Indian Restaurant with a really hot Vindaloo.  This is a key differentiator for them in the local market and we look at how they have a pretty unusual menu for a traditional Indian Restaurant.  They have a few mini platters, making it easier to upsell customers to a higher average sale value.

We talk about why you should be thinking about Linkedin Marketing and we also talk about a way that you can create a Linkedin Marketing process that is quick and simple to do so that you aren't spending too much time on yet another Social Media platform.

We discuss how you can use Linkedin to help with building your personal brand, it can help with hiring, corporate hospitality, finding partners that you can do joint marketing, and staying up to date, networking.  It can also help with getting customer feedback.

There are half a trillion impressions per year on Linkedin, but only 3 million are sharing content, so there is a lot of impressions going to a small number of users.  This creates a big opportunity for those who can create the content.

Make sure that you set some time to have a look at your profile because you want to get your profile right before you start driving people to your profile.

 

How can you make sure that your profile is set up for success?  There are some things to think about to create the best possible profile to help you be successful.

We discuss the reasons why Linkedin is worthwhile to use.  There are 500 million people on Linkedin!  

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Nov 14, 2018

We discuss (quickly) the power of Linkedin and how it can help you with your Restaurant.  Check out my profile and connect with me to keep up to date with the best tips for Restaurant marketing. :)

We then continue our series of podcasts on how to get great images for your Restaurant.

  1. Take a little time.
  2. Make sure that the lighting is good enough for the photos.  Dim lighting is your enemy.
  3. Look at the shadows.
  4. Make sure the lens is clean.  We see too many images with dirty lenses.
  5. Use a tripod when needed.  They are cheap and a mini tripod for your phone camera are very cheap.
  6. Try different types of framing.
  7. Look at the composition of your photos.  Try the rule of thirds.
  8. Be on the lookout for great photos.  
  9. Learn how to use your camera.  
  10. Learn some of the advanced photography photos.
  11. Don't use the zoom on a mobile.
  12. Use different perspectives.
  13. Make sure that the background and the framing is correct.  A clean background draws the eye into the food that you want to photo.
  14. Have a think about black and white, sepia or any of the other filters that your camera has.
  15. Use the photos in multiple places.
  16. Have a look at post processing.  Learn how to use a photo editing program.  Try Canva or even the Microsoft Word photo editor.
  17. Take multiple photos.  I am always adjusting settings, backgrounds and framing so that I can get the best possible image.
  18. Unleash your creativity!
  19. Take the damn photo!  

Photography is a great way for you to show your creativity, your food and your Restaurant so it is worth the effort to get some of the great images that you need for epic marketing.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

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