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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: 2019
Nov 11, 2019

We've look at Restaurant Culture in the past with Carrie Luxem.  

This episode looks at how we can be better leaders in our companies with some great tips for you to be a better leader.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Oct 27, 2019

This is a continuation of our 7 step guide to Restaurant Menu Engineering.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Sep 30, 2019

This is a continuation of our 7 step guide to Restaurant Menu Engineering.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Sep 8, 2019

Some of Yelp's business practices are very damaging to Small Businesses and goes against the core mission of helping consumers to find great small businesses.  

We talk to Kaylie Milliken about Yelp and her documentary, Billion Dollar Bully.

 

If you haven't seen Billion Dollar Bully, check it out to really understand the impact on small businesses around the world.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Aug 30, 2019

We've talked about Restaurant Creativity and Innovation and we've been working with a lot of creative chefs and innovative Restaurant owners.  

Here is a model that we are developing to help restaurant owners and chefs be more creative and innovate more.  It is difficult, but our framework gives you clear examples and some strategies for creativity and innovation that should help you increase the profitability of your Restaurant.

Listen to the podcast and visit the website for more information on Restaurant Creativity and Innnovation

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Aug 20, 2019

We look at Menu Engineering and how it can be applied in a small Restaurant.  We show you the easy tips you can use to increase revenue with your menu, and more importantly, how to increase profit with our 7 step process to Menu Engineering.

Listen to the podcast and visit the website for more information on Menu Engineering.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Aug 11, 2019

This episode of Secret Sauce, the Restaurant Marketing Podcast looks at influencer marketing.  

Who are the influencers, what can they do for your Restaurant and should you use them?  We discuss this hot topic.

Please check out our show notes  for more information about Influencer Marketing and how you can use it better in your Restaurant.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jul 30, 2019

We cover an example of innovation you can use with your menu.

What is your website doing for you?  We saw a Restaurant who had their traffic fall 75% after moving from our platform to a different website provider.  Not all websites are made the same - and this fall in web traffic has translated into a LOT less bums on seats.  It is crushing to think that a chef is wondering what is wrong with his food, when it was a decision made by their marketing team that has destroyed his restaurant's profitability.

We look at the recent spate of Restaurant closings in Sydney.

We look at the reasons.

 

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

 

Jun 24, 2019

We talk about what you can learn from visiting a Trade Show like Foodservice Australia 2019.

Too many Restaurants don't think about how they need to be innovating to keep ahead of the competition.  A great way to do this is to head to a trade show and talk to the vendors and other Restaurant owners about what is happening in the industry.

We discuss - 

Organic Hemp Kombucha from Happy Hippy Drinks,

True Foods and their activated charcoal wraps

Italforni Pesaro's 90 second Pizza oven.

These are just some of the examples of ways that you can innovate in your Restaurant.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

 

Jun 22, 2019

This is Part 2 of our Restaurant KPIs and Restaurant Metrics podcasts, detailing the kind 

We discuss cash flow tracking and influencing.

Rent / Hour.

Fixed Costs / Hour.

These 2 metrics are often not considered in the Restaurant Business plan.

Make sure you check out the show notes, or download the podcast, we have a lot more info on Restaurant Metrics jam packed into this profitable hospitality business podcast.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jun 22, 2019

Your restaurant's performance is bounded by it's performance across a range of Key Performance Indicators, but many restaurants don't bother to look at these numbers.

We have 8 monitors that generate automatic data for our business so that everyone can see how the team is performing.  We discuss 7 groups of KPIs that are critical to running a successful restaurant.

We discuss some easy ways to collect and analyse these KPIs and improve your restaurant business.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jun 11, 2019

 

We've discussed myths before, particularly marketing myths  in Episode 64 and Episode 65 - Restaurant Marketing Myths.

This episode covers the Restaurant Myths that we see that are causing financial damage to so many Restaurants and some of these are killing Restaurants.

Have a listen and see if you are falling for one of these myths.

 

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jun 10, 2019

If you interested in cutting Restaurant costs, check out our Free Tools.  We talk about just how much people are saving with these ways of cutting Restaurant costs.

 

We look at the myths about the kind of food that you have in the restaurant, and how great food just doesn't speak for itself.

It's the economy stupid - no, often it isn't.  There might be fundamental issues with your Restaurant that you need to fix.

Everyone will love my Restaurant - no they won't.  And try to appeal to everyone is a great way to have an average Restaurant.

You can't create a great culture in a Restaurant.  Wrong, there are lots of ways that you can do it.  Check out Nick Sarillo and Carrie Luxem, they are experts in building great Restaurant cultures.

 9 (yes number 9 in our list of the Top 7 Restaurant Myths :) ).  You can't make money in Restaurants.  Yes you can, you need a plan, a great team, some great products and you need to execute on it.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

May 20, 2019

We have more details on what we cover in the show notes.

We split the venue into different parts:

  • Food
  • Drinks
  • Events

And discuss some bespoke marketing ideas for each of them, and then combining them for a better result.

Have a listen for our tried and true methods of increasing large venue patron numbers.

Links mentioned in the podcast:

Creating an Annual Restaurant Marketing Plan.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

May 2, 2019

We discuss one customer who increased his prices by 30% for UberEats customers.  His REVENUE stayed the same, (so he lost 30% of orders).  This means that he is now shipping each order at a price that makes sense for him.  Many Restaurants are turning to Pick up only services powered through their own website, using FROLO, the Free Restaurant OnLine Ordering system to take orders without commission and offering a pickup and save campaign.  

Looking for ideas on how to find new customers and turn them into repeat customers.  Lots of tricks for Pubs, Clubs, Hotels and Bar marketing that can make a big difference in revenue and profitability.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Apr 15, 2019

We discuss who you can create a template for a marketing campaign based on the Lamington Cake restaurant marketing campaign that we discussed a few episodes ago.

Links mentioned in this podcast.

We discuss the campaign by Dinner by Heston.  

We look at some of the ideas we mentioned in the online ordering podcasts.  

Here is the Restaurant Creativity and Innovation podcast.

How to create an Annual Restaurant Marketing plan.

Some great ideas for How to get Great Restaurant Photos.

These are the resources mentioned.  To see what we discussed in this podcast, visit the Podcast Show Notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Apr 8, 2019

We continue on with our discussion on increasing profitability with online ordering.

We look at decreasing costs with companies like Menulog, Just Eat, Grub Hub, Uber Eats and Deliveroo.

Should you use UberEats or Deliveroo?  Which one is better for your Restaurant?

What is the long term prospects for Menulog?  We discuss where we think this will go.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Mar 28, 2019

We discuss packaging, kitchen throughput, pickup only and differential pricing.  

For the details of what is discussed in this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Mar 25, 2019

This episode has an example of a great Restaurant Marketing campaign from the talented marketing team at Dinner by Heston.  We break down the process that they used and more importantly the way that you can replicate their success.  Check out the show notes which have a lot more detail on the episode and the example of the marketing campaign.

We break down the new Lamington Cake marketing campaign, looking at the steps they took in this great marketing campaign and how you can do this in your Restaurant.

Disclaimer - these guys aren't customers of ours, we are just fans of their food, their team, their Restaurant USP and their marketing!  

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Mar 17, 2019

This is the 3rd in our SEO series for Restaurant Websites.  If you missed the first one, have a listen to it first, as this podcast builds on the first and second episodes in the Restaurant SEO series.

Check out the Show Notes for this podcast.  This Restaurant SEO Series is designed to help you do your own SEO or at least work out if the marketing company you are dealing with knows anything about Restaurant SEO.  If your looking for help, you can always talk to the Restaurant Marketing Experts! :)  We would love to hear from you!

 

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Feb 23, 2019

Check out last weeks episode and our Google Analytics podcast to help you get the basics for Restaurant SEO.

We continue on with some of the tricks that SEO companies use, like monthly SEO contracts.  The main thing that a lot of Restaurant Marketing companies do is send through reports, especially SEO reports, many of which are automatically generated.

What platform is best for your website SEO?

We discuss some of the tools that you can use to make the SEO better.  Remember, we are now talking about technical SEO, not the business SEO.  Wordpress tends to be a lot better for SEO because of some of the tools that are available.  A great example if Yoast SEO, which is pretty much the industry standard for SEO tools in Wordpress.  The more often you create content, the more you need to think about SEO tools.

Make sure your Website is secure.

Google has made a commitment to try and make sure the internet is safer for people using the internet.  One of the ways that businesses can make the web more secure is to make sure that there is a Security certificate installed on the website.  This means that communication between the browser and the website is encrypted and ensure.  This is pretty easy to do, but there are still a lot of websites that aren’t optimised.

Is your Restaurant website mobile optimised?

This is really important because the number of people browsing your site from a mobile is increasing all the time. Google has a quick and easy tool to help you find out if the website is mobile friendly –https://search.google.com/test/mobile-friendly

How fast is your Restaurant Website?

Speed is a big factor for Restaurant websites.  How quickly does each of the pages load?  People on a mobile often are on networks with slower downloads, and they often leave a page if it is taking too long to render, so check the page speed of your website.  Here is a Google tool to help you with this and the report has some things that you can look at to increase the speed of your website.

https://developers.google.com/speed/pagespeed/insights/

A lot of the information is quite technical but it is a great tool to tell you if you have issues and see if you need to talk to your web developer.  This report will also give you some tips to increase you websites page speed.

Stay tuned for part 2 of our Top 10 Tips for Restaurant Website SEO.

Feb 13, 2019

We talk about why it is super important for all Restaurant owners to take a holiday and some of the tips that we used to take our big Christmas holidays.

We talk about the differences between business and technical SEO.  We discuss the technical SEO tips that you need to be thinking about for Search Engine Optimisation for your Restaurant Website.  

The first tip is to review any contracts you have for SEO.  A lot of people spend a lot of money on SEO without any real results from their efforts.  

We discuss the data that we are seeing for Restaurant websites and we discuss the Return on Investment for individual pages.  We like to focus on the individual ROI for each page on your website.  The ROI can be very high for niches that you are ranking for.  The SEO is all about getting those customers in for the first time.  There are other techniques to get them to come back.

We discuss a multi niche strategy which can really help you increase the number of visitors to your website.  We discuss the average number of visitors to your website.  Some people don't know how many visitors they get and some are shocked at the actual average number of Restaurant visitors.

We look at Corporate Events as a part of your SEO and why it is important to look at what you are trying to focus on with SEO.  Don't fall for what we call the 'electrified banana' effect.  This is where an SEO company will shape you towards keywords that are easy for them to rank for, not what is going to make money for you.

We discuss some of the tricks that are used in the SEO industry so that you can have a better discussion with them about what YOU want.  (Obviously, we do Restaurant SEO, so maybe you should take to us. :) )

One of the SEO traps you need to watch out for is if you are being brandjacked.  Restaurant Brandjacking can decrease the effectiveness of your SEO and increase the cost to acquire a customer AND decrease the numbers in your Restaurant CRM.

 

 

Jan 21, 2019

How did you go with the Restaurant Trends podcasts, looking at the trends that we see as being important in 2019?

We look at the Restaurant Customer Loyalty Graph in this podcast and how you can drive customers to the right, increasing the value of your average customer in the process.

We are now presenting a new view so that customers can see how customer loyalty is evolving over time to have a time based view of customer loyalty.  This is built into FROLO and FORBS, providing a great way for you to see how your customers are becoming repeat customers.

Repeat restaurant customers are really important because it increases the average Long Term Customer Value for your Restaurant.

Our demo of the Restaurant Customer Loyalty Graph shows how customers become worth more to your Restaurant as they order or book more often.

We discuss how your Long Term Customer value graph can show you the success or lack thereof of turning new customers into repeat customers and why for some Restaurants this isn't a problem, but for others it is.

Your customer loyalty graph can increase the value of your Restaurant when you look to sell it.

Identifying loyal customers is really important creating great experiences for your high value customers.

Loyalty coupons, such as in FROLO, can dramatically increase customer loyalty.  The loyalty coupons drive customers to order again, especially as the customer gets closer to their free meal. 

Email marketing is a great tool for increasing LTCV for your Restaurant customers.

Facebook retargetting is a really powerful way to re engage with customers.

Are you using the Facebook pixel?  This is a very powerful retargeting tool that works well across website visitors and visitors to a certain page.

What is your process around special events?  This are a great way to give existing customers a reason to come back and can be married up with a call to action towards new customers in the niche that you are targetting with your special event.

Driving customer behaviour with repeat visits can form habits and customers with a weekly habit are among the most valuable customers for a Restaurant.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jan 3, 2019

Beverages are part of the megatrend towards healthier options that an increasing number of people are going to be looking for.  Fermented drinks like Kombucha are going to be increasingly popular, with 5x the number of people looking for Kombucha now than 5 years ago. 

We discuss where you want to sit in the product adoption cycle / trend uptake and whether you want to be doing the heavy lifting in educating your customers.  

We discuss bugs - are they going to be a trend with bugs?  Possibly not.  A lot of people are talking about it, but there is still a lot to do with customer education to make it acceptable and there is also a lot of work to be done with the supply chain for it to become economically sustainable.

Delivery + Take Home.  Pizza delivery has been done, probably since the 1950s.  Deliveroo wants to see a dramatic uptake in breakfast and lunch deliveries and will be looking to charge 35% commission.  Breakfast will probably be hard work to find people looking to order their breakfast for delivery.  We discuss the options for Restaurants as there is a slowly increasing number of customers looking to eat in their own home.  There are options for Restaurants rather than signing up for Deliveroo / UberEats / Delivery Hero / Grub Hub.  Check out the Free Restaurant Online Ordering system.  Maybe try a pick up only system, do your own deliveries, or try some of the other combinations.  We discuss the genius in the Dominos Pizza delivery system and the delivery fees that Dominos charge.  We think that these are some of the smartest guys in the delivery game, and you can use some of their tricks.

Innovation - this is becoming an increasingly hot topic.  More Restaurants are searching for ideas on Restaurant Innovation, in fact our podcast on Restaurant Innovation is one of our most popular episodes.  Whether it is in the menu, the business model, the site, the team, there are a lot of strategies that Restaurants are becoming increasingly interested in to help differentiate themselves.

Niching down - more Restaurants are creating bespoke niche plans across multiple niches in their Restaurants.  We discuss some ideas like your Whiskey drinks list.

Marketing - there will be a lot more Restaurants that are going to create a real marketing plan.  Using the data that they have from their online ordering system or booking system and trying to target and retarget as many customers as possible.  More restaurants will be looking at ways to move their customers to the right on the customer loyalty graph.

The number 1 trend for the Restaurants - well, you will have to listen to the podcast. :)  Seriously though, this is really important and it is a really common mistake that we see time and time again and it really is detrimental if you aren't focusing on this trend.  People who follow this, restaurants who build this into their business, they are much more likely to be successful.

We talk about the search for General Tsao's Chicken.  If you haven't seen the Netflix documentary, check it out - it is a great example of menu engineering and adapting a cuisine to a market.

Cricket OJ + Yoghurt smoothies.  Yes, we talk about Crickets and OJ smoothies.

Have a glorious 2019!

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

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