We look at the power of Big Data for Small Restaurants and some of the tools that you can use to understand how your online marketing is working in your business. As an example, we look at some data from Sensis about how many people go to their average business website. Without some big data, the information that you get about your website visits is not very useful, but with some comparative analytics and big data, you can really understand how your website is performing and more importantly, how your online marketing is contributing to your revenue and your profits.
We have a quick look at generating repeat customers and word of mouth and why it can be so important for your marketing.
We look at what retargeting or remarketing is and why it is so important for you.
These are really simple campaigns to run and can be the most effective campaigns that you can run. Many of the remarketing campaigns that we run for Restaurants are running at $5 per day.
We talk about how to set it up on your website and the process to be able to integrate Facebook retargeting on your website.
We talk about Corporate Hospitality and how remarketing can increase your Corporate customers (these ones spend the most money and often run events on Tuesday and Wednesday nights - maybe your quietest nights.
We talk about Canva as well, a really powerful free tool for creating great images for your Facebook marketing campaigns.