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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: May, 2018
May 28, 2018

We talk about creating a Restaurant Business Plan as a living document to help you better run your business.

We have a copy of blank Business Plan Template and we go through the process of filling it in, and give you some ideas and guidance around the kind of information that you need to put in there.

Why is it important to create a Restaurant Business Plan?

We look at some of the resources that you can use to fill in some of the gaps that you have.

We discuss ownership structures, with the positive and the negatives that can coming from the varying structures.

We look at some sources for funding for your Restaurant, there are some sources of funding that most business don't think about.

What are the considerations for the domain name and the business name.  We look at the considerations that you need to think about and some of the ways that you can protect your business and your intellectual property.

Business location.  There is a lot to think about in the location of where your business will be.  We talk about the implications for revenue, rent and profitability are with the locations that you select.  Should you buy your premises?  What are the risks and rewards of this strategy?

We look at the structure of the Restaurants organizational chart.  What are the considerations here?  How do you retain your key staff?  Who is going to perform the roles that you need in the restaurant?

What is the succession planning for the roles in the restaurant?

How should you do your policy and procedures in the restaurant?

Hiring - where can you find the people that you need for your Restaurant?  Is Facebook advertising an answer for your recruiting needs?  How long will they we working in the restaurant before the restaurant opens?

How will you train your team?

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

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