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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: April, 2016
Apr 25, 2016

We cover the implications of the Menulog data breach on your Restaurant.

We look at a great way for you to work on creating a Restaurant Marketing Strategy Plan.

If you are opening a Restaurant, you only get one shot at opening night.  If it isn't a success, then you are stuck behind the 8 ball trying to build momentum for your Restaurant.  It can be hard to get past people's impression of your Restaurant being the one that is always quiet because the locals don't go there.  Cash flow is a big thing too for new Restaurants, the sooner you start getting customers, the sooner you will have start getting some cashflow and return on your massive investment in time and money.

We look at the importance of your Marketing Budget, and how to get great logos cheaply.

We spend some time getting you to understand what it is that makes your Restaurant unique.  This is important as it can make or break your Restaurant.

 

We talk about how important it is to hire well before you open.

Getting the menu right is really important.  We look at some of the factors taht can make a huge difference in your Restaurants success.  The menu is really critical, so make sure you spend enough time before you opening on getting it right.

Facebook and Instagram can make a huge difference too both pre opening and on opening night, so follow our ideas on how to make the most out of these killer social media tools.

Think too about the importance of your domain name.  Getting this one right can make a huge difference in your Restaurants profitability.

 

 

Apr 17, 2016

Bruce Irving, the Founder of Smart Pizza Marketing is one of the foremost experts on Pizza marketing, working with many Pizza Restaurants to help them find more customers and turn them into repeat customers.

In this podcast we discuss how Restaurants are using Facebook, Instagram, Snapchat and a range of other tools to build their businesses.

We also look at what is required to build your restaurant from 1 location to multiple locations and the mindset that Bruce sees in his successful Pizza Restaurant customers.

Bruce is a big believer in Snapchat, so have a listen and see how he is using it and how he sees Restaurants using it as well to build a loyal following on this rapidly developing social medium.  Some people are picking 2017 to be the year that Snapchat goes mainstream, which means that if you are looking for something to clearly set your Marketing apart from the crowd, now is the time you want to be building up your Snapchat skills and followers.

We talk email marketing and how important it is for Restaurants.  Bruce and I share a lot of common thoughts on the power of email marketing, being on medium that Restaurants can truly control.

We look at how Pizza Restaurants can and should compete against third party online ordering companies like Grub Hub and Menulog.

Lastly we talk about Masterminds - getting groups of Restaurant owners together to discuss the issues that everyone has in common to make it easier to run your Restaurant.

Apr 11, 2016

In this podcast we look at what the Key Performance Indicators are for your Restaurant Marketing.  What gets measured gets managed, so we want to make sure that your are measuring the right KPIs in for your marketing.

Remember - you don't want to have the best Restaurant that no one has ever heard of!

We will look at some metrics from a business and profitability point of view because they are the start of your marketing plan.

We look at how your target market impacts on the types of marketing that you need to do and also we talk about what a Restaurant customers long term customer value is, how you calculate it and how you work to increase it.

We'll take a look at metrics for Facebook marketing, email marketing and making sure that your website is working as hard as it can to find more customers and turn them into repeat customers.

 

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