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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: July, 2015
Jul 31, 2015

Database marketing means an end to the quiet nights of the week in your Restaurant.  Whether it is email marketing, SMS, or even direct mail, a Database creates a huge advantage for your Restaurant.  It will even increase the value of your Restaurant when you want to sell it.  We will cover what a database is, how to create and grow one and some of the ways you can use it to increase profitability in your Restaurant.  Discover how successful Restaurateurs use their database every week to grow their business, more importantly we've got a great way to do Database marketing whenyou don't have a database.

Jul 27, 2015

Many Restaurants have awesome looking websites.  Many Restaurants pay thousands or tens of thousands of dollars on great looking websites, but many Restaurants don't have websites that are lead magnets, drawing in new customers day in and day out.

Your website should do the sales and marketing.  Your content is the SEO marketing and the desing is the sales.  In this episode, we look at getting the balance right.  We look at some case studies and show how a little tweaking can make a big difference in the traffic that a Restaurant website receives, the bookings you take and ultimately your Restaurant revenue and profit.

Jul 20, 2015

Facebook is the Number 1 Social Media Marketing platform for many Restaurants.  We look at some of the mistakes that people make with their Facebook page and some great examples of Facebook tactics to build your Community.  We also go through the different types of content that work well on Facebook.  More importanmtly we talk about ways to generate that Facebook content as quickly and easily as possible.

Jul 13, 2015

SEO is a critical part of any online marketing recipe.  It is also an area that many Restaurants lose thousands of customers a year becuase they haven't got it right.  Discover the Secret of Restaurant SEO and learn how you can improve the targeting of your customers quickly and easily with much better SEO for your Restaurant website.

Jul 9, 2015

We look at 8 ways that you can increase the numbers of customers to your Restaurant during the quiet times of the week.  Joint venture marketing, theme nights, corporate customers and happy hours are all some of the ideas that we will be looking at and more to help you find new customers and turn them into repeat customers.

Jul 7, 2015

Intro Episode:  How do you find the Secret Sauce for your Restaurant and a little bit about the team from Marketing4Restaurants.com.  Who we are and why we do what we do for Restaurants.  Together let’s find the ingredients for your Secret Sauce.

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