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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: August, 2015
Aug 24, 2015

We look at Restaurant Fitouts - is it worth spending all that money?  We also look at some of the menu ideas that really work to draw customers in.  We look at great customer service, great menu items and how Restaurants are using Bartercard to build their business.

In Restaurant Autopsy we look at 2 mistakes that killed one of our favourite local Restaurants.  Great food, great value and a great experience wasn't enough to save this Restaurant.

Aug 11, 2015

Restaurant Email Marketing is one of the secret ways that many really successful Restaurants use to drive people to the quiet times of the week and the quiet times of the day.  We cover the tools you need to gather emails automatically, to email out to those emails and to measure the effectiveness of your email campaign.  Best practise email campaigns can add over $100,000 of Revenue to your Restaurant, so why aren't you sending emails out today?

Aug 7, 2015

We look at Restaurant Marketing from the customers persepctive as we go in search of great restaurants with great marketing to help you better understand how customers are looking for places to eat.  This episode covers our last trip to San Francisco, where we some some great marketing and eat at some great Restaurants.  More importantly, we look at some restaurants that we didn't visit.  You rarely find out why a customer didn't come in, but in this episode we discover some of the things that can make a customer go else where.

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