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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: Category: general
Mar 24, 2020

The last episode looks at leadership, runway and reengineering your Restaurant to survive the next 8 - 12 weeks.

Today we discuss how to build a sustainable take out business to survive.

Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.

Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Mar 22, 2020

Last episode covered what we are seeing working in quick and dirty Restaurant Marketing.

Today we discuss some key concepts as we move into lockdowns and shutdowns.

Runway.  Cash going out vs cash coming in.

Re engineering your Restaurant to bring in cash from different areas.  Some great things that Restaurants are doing.

Restaurant Leadership.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.

Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.

Let us know what you thought of the podcast on Linkedin or Facebook.

Mar 16, 2020

Last week we discussed some tactics to help your Restaurant survive the COVID19 virus.

This week we discuss quick and dirty (that means free / cheap and easy to run) marketing ideas to help you get through the damn Coronavirus crisis.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.

Have a listen to the podcast and do some marketing to get those customers in.

Let us know what you thought of the podcast on Linkedin or Facebook.

Mar 9, 2020

Last week's episode looked at some great Easter marketing ideas for your Restaurant.

This week we cover off on a plan to help you manage the impact of the Coronavirus / COVID 19 on your Restaurant.  These are some of the ideas that we have been discussing with our customers and some are making a big difference in cash flow, so please have a listen.  

Let us know what you thought of the podcast on Linkedin or Facebook.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Feb 17, 2020

Did you listen to our episode on Al Desko Dining?  It could be a good little revenue stream and a new product for new customers in your Restaurant!

Last weeks episode looked at the trend of Al desko dining.  What is it and how can you profit from it?  We've got a 7 step guide.

This week we go through how we created some cool ideas for Easter.  These are Easter ideas, but the process will work for any holiday or event that you have coming up.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Feb 7, 2020

Last episode we looked at Restaurant Profitability for 2020.  For many it is going to be a tough year and we've listed what we see as working for a lot of Restaurants.

These weeks episode looks at the trend of Al desko dining.  What is it and how can you profit from it?  We've got a 7 step guide.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Dec 26, 2019

After looking at the Restaurant Trends, we discuss what tricks you can use in your Restaurant in 2020 to improve profitability.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Dec 23, 2019

This is Part II of our Restaurant Trends 2020 podcast.  Listen to the first episode to get all of the Restaurant Tech and Food trends for 2020.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Dec 8, 2019

We've collated lots of research to determine the big trends for 2020 in the Restaurant industry.

We discuss products like Zero Foods Black Rice Toastie.  For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Dec 7, 2019

This is Part 5 of our Menu Engineering series, looking at our 7step process for building great menus.  This episode discusses the final steps for writing the perfect menu.

If you are looking for tips on writing a great menu for your Restaurant, this is a great place to start.

If you missed earlier episodes, check out the BCG Matrix for Restaurant Profitability.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Nov 11, 2019

We've look at Restaurant Culture in the past with Carrie Luxem.  

This episode looks at how we can be better leaders in our companies with some great tips for you to be a better leader.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Oct 27, 2019

This is a continuation of our 7 step guide to Restaurant Menu Engineering.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Sep 30, 2019

This is a continuation of our 7 step guide to Restaurant Menu Engineering.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Sep 8, 2019

Some of Yelp's business practices are very damaging to Small Businesses and goes against the core mission of helping consumers to find great small businesses.  

We talk to Kaylie Milliken about Yelp and her documentary, Billion Dollar Bully.

 

If you haven't seen Billion Dollar Bully, check it out to really understand the impact on small businesses around the world.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Aug 30, 2019

We've talked about Restaurant Creativity and Innovation and we've been working with a lot of creative chefs and innovative Restaurant owners.  

Here is a model that we are developing to help restaurant owners and chefs be more creative and innovate more.  It is difficult, but our framework gives you clear examples and some strategies for creativity and innovation that should help you increase the profitability of your Restaurant.

Listen to the podcast and visit the website for more information on Restaurant Creativity and Innnovation

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Aug 20, 2019

We look at Menu Engineering and how it can be applied in a small Restaurant.  We show you the easy tips you can use to increase revenue with your menu, and more importantly, how to increase profit with our 7 step process to Menu Engineering.

Listen to the podcast and visit the website for more information on Menu Engineering.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Aug 11, 2019

This episode of Secret Sauce, the Restaurant Marketing Podcast looks at influencer marketing.  

Who are the influencers, what can they do for your Restaurant and should you use them?  We discuss this hot topic.

Please check out our show notes  for more information about Influencer Marketing and how you can use it better in your Restaurant.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jul 30, 2019

We cover an example of innovation you can use with your menu.

What is your website doing for you?  We saw a Restaurant who had their traffic fall 75% after moving from our platform to a different website provider.  Not all websites are made the same - and this fall in web traffic has translated into a LOT less bums on seats.  It is crushing to think that a chef is wondering what is wrong with his food, when it was a decision made by their marketing team that has destroyed his restaurant's profitability.

We look at the recent spate of Restaurant closings in Sydney.

We look at the reasons.

 

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

 

Jun 24, 2019

We talk about what you can learn from visiting a Trade Show like Foodservice Australia 2019.

Too many Restaurants don't think about how they need to be innovating to keep ahead of the competition.  A great way to do this is to head to a trade show and talk to the vendors and other Restaurant owners about what is happening in the industry.

We discuss - 

Organic Hemp Kombucha from Happy Hippy Drinks,

True Foods and their activated charcoal wraps

Italforni Pesaro's 90 second Pizza oven.

These are just some of the examples of ways that you can innovate in your Restaurant.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

 

Jun 22, 2019

This is Part 2 of our Restaurant KPIs and Restaurant Metrics podcasts, detailing the kind 

We discuss cash flow tracking and influencing.

Rent / Hour.

Fixed Costs / Hour.

These 2 metrics are often not considered in the Restaurant Business plan.

Make sure you check out the show notes, or download the podcast, we have a lot more info on Restaurant Metrics jam packed into this profitable hospitality business podcast.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jun 22, 2019

Your restaurant's performance is bounded by it's performance across a range of Key Performance Indicators, but many restaurants don't bother to look at these numbers.

We have 8 monitors that generate automatic data for our business so that everyone can see how the team is performing.  We discuss 7 groups of KPIs that are critical to running a successful restaurant.

We discuss some easy ways to collect and analyse these KPIs and improve your restaurant business.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jun 11, 2019

 

We've discussed myths before, particularly marketing myths  in Episode 64 and Episode 65 - Restaurant Marketing Myths.

This episode covers the Restaurant Myths that we see that are causing financial damage to so many Restaurants and some of these are killing Restaurants.

Have a listen and see if you are falling for one of these myths.

 

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jun 10, 2019

If you interested in cutting Restaurant costs, check out our Free Tools.  We talk about just how much people are saving with these ways of cutting Restaurant costs.

 

We look at the myths about the kind of food that you have in the restaurant, and how great food just doesn't speak for itself.

It's the economy stupid - no, often it isn't.  There might be fundamental issues with your Restaurant that you need to fix.

Everyone will love my Restaurant - no they won't.  And try to appeal to everyone is a great way to have an average Restaurant.

You can't create a great culture in a Restaurant.  Wrong, there are lots of ways that you can do it.  Check out Nick Sarillo and Carrie Luxem, they are experts in building great Restaurant cultures.

 9 (yes number 9 in our list of the Top 7 Restaurant Myths :) ).  You can't make money in Restaurants.  Yes you can, you need a plan, a great team, some great products and you need to execute on it.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

May 20, 2019

We have more details on what we cover in the show notes.

We split the venue into different parts:

  • Food
  • Drinks
  • Events

And discuss some bespoke marketing ideas for each of them, and then combining them for a better result.

Have a listen for our tried and true methods of increasing large venue patron numbers.

Links mentioned in the podcast:

Creating an Annual Restaurant Marketing Plan.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

May 2, 2019

We discuss one customer who increased his prices by 30% for UberEats customers.  His REVENUE stayed the same, (so he lost 30% of orders).  This means that he is now shipping each order at a price that makes sense for him.  Many Restaurants are turning to Pick up only services powered through their own website, using FROLO, the Free Restaurant OnLine Ordering system to take orders without commission and offering a pickup and save campaign.  

Looking for ideas on how to find new customers and turn them into repeat customers.  Lots of tricks for Pubs, Clubs, Hotels and Bar marketing that can make a big difference in revenue and profitability.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

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