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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: October, 2017
Oct 30, 2017

This is a self first aid program for Restaurant Owners to help you build the restaurant that you always wanted and that you can be proud of.

We are focusing on small iterative steps that are low or no cost for Restaurants 

How do you know if you need to do a Restaurant Rescue?

  1. Are you happy coming to work each day?
  2. Are you proud of the restaurant?
  3. Are you spending enough time with your family?
  4. Are you taking holidays?
  5. Are you making enough money for the hours you work?
  6. Is this the Restaurant that you thought you would run when you started the Restaurant?

If are working 60 -70 hours a week and not loving every minute of it, then you need to think about Restaurant Rescue.

Once you've made that decision, you need to write down the kind of Restaurant you want to run.

  • How many hours do you want to work?
  • How much money do you want to make?
  • What kind of reputation do you want to have?

This is your Restaurant Gap Analysis.  What is happening now and what do you want it to be.  This is the first step to start on your Restaurant Rescue.

Start writing down all of the problems that you have.  

  • Food, money, front of house, stock control, customer service, cash flow, customer numbers, repeat customers.

Talk to your customers and your staff and get some honest criticism and feedback.

The next thing to do is to look at the appearance of your Restaurant.  Are you attracting walk - ins.  Honestly, how does the Restaurant look?  What is the interior like?

Start to look at the Culture of the Restaurant.  What is the vision of the restaurant, what are the values and how does your team know what those values are?  How do you turn around the culture of your team?

Look at the team.  How do you hiring and firing processes work?  How does someone know if they have had a good day or not in your Restaurant?

 

 

 

Oct 16, 2017

We look at how Restaurant Innovation can help you build a more profitable Restaurant business.

What is the link between Innovation and Creativity.

We look at the Triad   Technique, Inputs and Creativity and how that feeds into creating an innovative menu, an innovative restaurant and an innovative business.

We look at the approach to the ingredients that Shaun uses with sourcing ingredients.  How does the selection of ingredients interact with the menu and the guests?

We walk through the process of how Shaun creates one of his amazing dishes, the Sea Corn Taco.  What is the problem that he is trying to solve with it?  What techniques did he use and how did it evolve to being the item that can open the Menu?

How can technology change the dining experience?  What is Lume doing with Virtual Reality?

We talk about the work of Charles Spence.

We look at failure in the Restaurant.  So many people shy away from failure on the menu and in the Restaurant, but it is a critical part of the Innovation process.

We talk about how you innovative when you've got a menu that works.

If you aren't innovating, then you are probably dying. 

Oct 2, 2017

The team at Marketing4Restaurants.com have been busy creating our first courses for Restaurant owners. We are about to open the Marketing4Restaurants University.  We are creating a series of online courses to take you by the hand and skill up you and your team on how to run your own Restaurant marketing campaigns.  This is a really exciting development.

We cover what is the story for your Restaurant, what it impacts and why you need one and how to create one.  We go through so examples of Restaurants with great stories.

Is the story for your Restaurant tie in with your Restaurant Business plan?

We look at Paymasters whose story is about great food.  The same with Aangan in Melbourne.  These are Restaurants based on great food.  Too many Restaurants have a story based on great food, when in reality the food isn't that great.  Not having great food isn't a big killer, unless that is what your story is.  

Jestine's Kitchen has an amazing example of the kind of story that can work really well.  It has a great reputation and that story really closes the deal when you think about a place to try some real Southern food.  (I loved the Oyster Podboy! and Grits!) :) 

We talk about the story of Fergburger and who a story can really help your great food get noticed and to really take your business to the next level.  This is the best burger I've eaten anywhere and it has become synonymous with with Queenstown.

Stratosfare also in Queenstown.  They have good food, but the thing that makes them a must do destination is the view from the Restaurant.  It is absolutely amazing.  

Another great story is Cinnanmon Snail.  An amazing business with ridiculously good food.  Adam is a Vegan and he wants to introduce meat eaters to Vegan food by cooking the tastiest Vegan food ever.  Check out his videos, the food is really amazing.

We talk about how to come up with a story for the local Thai, Chinese or Indian restaurant and how you can bundle that into a story that will help you to attract customer.

We talk about integrating sub stories into your story, so that you can attract more targeted markets in your local area.

Finally we look at Mama's BBQ Chicken and Salad bar and Waleed Khawli. Waleed runs a local Chicken and Chips shop.  Check out his video that has been seen by 882,642 people.  I think the music is a big part of the virality of this as well as his great dancing skills.

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