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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: January, 2019
Jan 21, 2019

How did you go with the Restaurant Trends podcasts, looking at the trends that we see as being important in 2019?

We look at the Restaurant Customer Loyalty Graph in this podcast and how you can drive customers to the right, increasing the value of your average customer in the process.

We are now presenting a new view so that customers can see how customer loyalty is evolving over time to have a time based view of customer loyalty.  This is built into FROLO and FORBS, providing a great way for you to see how your customers are becoming repeat customers.

Repeat restaurant customers are really important because it increases the average Long Term Customer Value for your Restaurant.

Our demo of the Restaurant Customer Loyalty Graph shows how customers become worth more to your Restaurant as they order or book more often.

We discuss how your Long Term Customer value graph can show you the success or lack thereof of turning new customers into repeat customers and why for some Restaurants this isn't a problem, but for others it is.

Your customer loyalty graph can increase the value of your Restaurant when you look to sell it.

Identifying loyal customers is really important creating great experiences for your high value customers.

Loyalty coupons, such as in FROLO, can dramatically increase customer loyalty.  The loyalty coupons drive customers to order again, especially as the customer gets closer to their free meal. 

Email marketing is a great tool for increasing LTCV for your Restaurant customers.

Facebook retargetting is a really powerful way to re engage with customers.

Are you using the Facebook pixel?  This is a very powerful retargeting tool that works well across website visitors and visitors to a certain page.

What is your process around special events?  This are a great way to give existing customers a reason to come back and can be married up with a call to action towards new customers in the niche that you are targetting with your special event.

Driving customer behaviour with repeat visits can form habits and customers with a weekly habit are among the most valuable customers for a Restaurant.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jan 3, 2019

Beverages are part of the megatrend towards healthier options that an increasing number of people are going to be looking for.  Fermented drinks like Kombucha are going to be increasingly popular, with 5x the number of people looking for Kombucha now than 5 years ago. 

We discuss where you want to sit in the product adoption cycle / trend uptake and whether you want to be doing the heavy lifting in educating your customers.  

We discuss bugs - are they going to be a trend with bugs?  Possibly not.  A lot of people are talking about it, but there is still a lot to do with customer education to make it acceptable and there is also a lot of work to be done with the supply chain for it to become economically sustainable.

Delivery + Take Home.  Pizza delivery has been done, probably since the 1950s.  Deliveroo wants to see a dramatic uptake in breakfast and lunch deliveries and will be looking to charge 35% commission.  Breakfast will probably be hard work to find people looking to order their breakfast for delivery.  We discuss the options for Restaurants as there is a slowly increasing number of customers looking to eat in their own home.  There are options for Restaurants rather than signing up for Deliveroo / UberEats / Delivery Hero / Grub Hub.  Check out the Free Restaurant Online Ordering system.  Maybe try a pick up only system, do your own deliveries, or try some of the other combinations.  We discuss the genius in the Dominos Pizza delivery system and the delivery fees that Dominos charge.  We think that these are some of the smartest guys in the delivery game, and you can use some of their tricks.

Innovation - this is becoming an increasingly hot topic.  More Restaurants are searching for ideas on Restaurant Innovation, in fact our podcast on Restaurant Innovation is one of our most popular episodes.  Whether it is in the menu, the business model, the site, the team, there are a lot of strategies that Restaurants are becoming increasingly interested in to help differentiate themselves.

Niching down - more Restaurants are creating bespoke niche plans across multiple niches in their Restaurants.  We discuss some ideas like your Whiskey drinks list.

Marketing - there will be a lot more Restaurants that are going to create a real marketing plan.  Using the data that they have from their online ordering system or booking system and trying to target and retarget as many customers as possible.  More restaurants will be looking at ways to move their customers to the right on the customer loyalty graph.

The number 1 trend for the Restaurants - well, you will have to listen to the podcast. :)  Seriously though, this is really important and it is a really common mistake that we see time and time again and it really is detrimental if you aren't focusing on this trend.  People who follow this, restaurants who build this into their business, they are much more likely to be successful.

We talk about the search for General Tsao's Chicken.  If you haven't seen the Netflix documentary, check it out - it is a great example of menu engineering and adapting a cuisine to a market.

Cricket OJ + Yoghurt smoothies.  Yes, we talk about Crickets and OJ smoothies.

Have a glorious 2019!

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

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