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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: October, 2018
Oct 31, 2018

We celebrate new customers in France and Cyprus!

We discuss GoPros and their use in your Restaurant and the kind of video that you can create with a GoPro.

What are the types of images that you need to produce for your Restaurant Marketing?

There is a process that you can take to get the kind of images that will help you convert better from prospects to customers and customers to repeat customers.  What are the photos that you need?

Who is in your value chain and what part can they play in your marketing?  

What is your role in the Restaurant?  What role can you play in marketing?  Should there be photos of you in your Restaurant?  Sometimes it is important not to be in the marketing of your own Restaurant.  We talk about those situations.

Do you market your team?  Are they in your Restaurant photos?  Team photos can have a big impact on the restaurant and we discuss the benefits you can have in sharing images of your team.

Photos can really tell 1,000 words and in your marketing plan those 1,000 words can be really valuable, so getting photos of the right kinds of images is really important.

Why are photos of Restaurant important and what is the number 1 problem with most common Restaurant interior photos?  We talk about derisking transactions.  This is something that a photo can do really well and can be very important in improving your conversion rates.  People want to avoid conflict so they are often unlikely to bear any risk as to what the experience is that you are offering.  Photos can really help with that.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Oct 30, 2018

Customers first eat with their eyes, so the photos that you use on Facebook, Instagram, and your website are really important when you are trying to convert prospects into customers.

Before we get started with Restaurant Photography, we look at a little bit of marketing innovation that is working really well for one of our customers.

We look at how you can get the images that you need for your Restaurant marketing.

We talk about Professional Photographers and the best way that you can structure a brief for your photographer.  How can you get the best value from your photographer and what tips are there for the kind of photos that you need?  

Not everyone has the budget for a professional photographer, so what are the alternatives?  We have some great ideas around how you can get some great photos on the cheap.

How can you drive your customers to take photos of your food and of your Restaurant?  User Generated Content from your customers is a great way that you can increase the amount and strength of the word of mouth that you can get from your customers.  

What about your staff?  What is their role in the photography part of your marketing plan?  

We discuss what types of cameras that you can use.  Should you use a Digital SLR, a compact, a phone camera?

Make sure that you have the photos that truly represent your passion and your food.  We've seen websites that have photos that I think actively decrease the chances that a prospect will come into your Restaurant.  You don't want to be one of those Restaurants.

Photos help tell your story and that story is a big part of why new customers will come into your Restaurant.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.  We discuss the merits of mobile phones and the photos that they can take in your Restaurant.  Food photos with modern mobile phones can be a really quick and powerful way of getting the photos that you need of your food, your team, your customers and your Restaurant.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Oct 8, 2018

We start out by talking about Adriano Zumbo's Patisserie, which went into administration.  We look at this as an example of how you need to be careful about your Instagram marketing.  It is hard to get people out of Instagram and even harder to create revenue from it, so we look at some ways that you improve the profitability of your Instagram marketing.  

Adriano even sold his house, possibly to try and keep the Restaurant business going, so this is a real tragedy.  Was it related to Fancy Nance?  Could the concept have been better tested with a popup?

Are you selling Restaurant Gift Certificates?

Should you?

Does your GC system feed into your CRM?

We look at how important it is to identify your high value gift certificate customers.  

Gift Certificates can be a great way to improve the cash flow of your Restaurant.  

What is the breakage rate of your Restaurant Gift Certificates?  Not every Certificate gets redeemed.  This is added profitability for your Restaurant.  Too high and you could be creating upset customers, but there is a definite opportunity to improve margins.

There are 2 customers in every Restaurant Gift Certifcate transaction, the buyer and the recipient.  This transaction gives you 2 contact details, which is why your CRM system is so important.

Restaurant Gift Certificates are a great way of increasing brand awareness for your Restaurant because it creates locked in customers.

We also discuss product extension and inflation, both good reasons to be using Gift Certificates in your Restaurant.

And finally, don't forget the upsell opportunity.

So now that you fully understand Restaurant Gift Certificates, sign up for our Free Restaurant Gift Certificate system.  It does everything you need, even taking the payment for you.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

 

 

 

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