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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: December, 2018
Dec 27, 2018

We have created our list of the trends that will be impacting (increasing or decreasing) profitability.  This is based on our conversations with our Restaurant customers across 17 countries along with some Google search trends analysis, plus our reading of the 

We talk about the impact of being behind the trends, with the example of the Melbourne Burger Wars.  We discuss the winners, places like 8 bit, Huxtaburger and Easy's.  

We start by discussing Google Search Trends and what you can learn from it and more importantly, how you can use it in building your marketing and business plan.  This can help with your specials and your menu board.

We talk about wages in Restaurants.  Restaurants are looking at the product that they have, so that they can decrease the skills requirements, looking at roster costs.

Openings - there will be a lot more openings this year.  As the pressure increases in the industry, there are more experts looking to take advantage of the opportunities that are coming up in the industry.  These opportunities are coming about through the leasing deals that are on offer.  

The food trends themselves are something that a lot of Restaurant owners chase, but I don't think it is as important as many people think.  The ability to authentically and passionately relate to a type of food or method of cooking is not something that can be changed each year to chase the new trends and it confuses customers.  

Beverages- coffee, tea, fruit drinks.  There is a lot of opportunity around beverages, as a source of income and as a way to increase the gross customer spend.  

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Dec 22, 2018

This is part 2 of what we've learnt in producing the first 100 episodes of Secret Sauce.

5. We continue with a discussion about Creativity and Innovation.  This is something that we are seeing a lot more restaurants starting to focus on.  We look at food combining and some other techniques that you can use be work on your creativity.  We also discuss innovation and what it means in your Restaurant.

We discuss how you should embrace failure in your Restaurant.  It is a fundamental part of the innovation and creativity process.  

6.  We discuss how you should be thinking about your customer contact details as a part of your Restaurant Marketing plan.  Having a plan is really important and something that probably all successful Restaurants have.  There is a lot of information that you should be collecting and using to turn your new customers into repeat customers.  We look at the importance of the marketing plan and how you can create an annual restaurant marketing plan.  Planning makes execution a lot easier, because you will have the time that you need to plan for each of your marketing campaigns.  This is really important, especially if you are planning on creating special dishes as a part of your campaign.  We discuss the role that Red Robin's Ramen Burger campaign played in the revenue increase that they saw.

7.  There is a lot of information that you should be collecting and using to turn your new customers into repeat customers.  We talk about using Facebook ads as a part of the research for your marketing plan.  You can run ads to see whether customers will be interested in a product or concept.  This is a really cheap way to do market research.

8.  Who are your customers? Do you really know who they are?

9.  We discuss the art of tying all of this together.  It creates a much higher level of complexity that people need to be thinking about, but in putting it all together, you will decrease the cost to acquire a customer.

We talk about how Restaurants can get help with implementing a Restaurant Marketing plan.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Dec 13, 2018

We review what we have learnt are the most important things in Restaurant Marketing.

Thank so much to all of our listeners.  The response to Secret Sauce has been truly amazing and we have learnt so much in producing it for everyone.

We review our Top 5 podcasts of all time - these are the ones that have been downloaded the most and that people continue to download today.

Our Top 5 podcasts of all time are:

39 - The Secret of Restaurant Profitability - New ways to look at Restaurant revenue and profitability.

1: 8 ways to make your Restaurant busy on a Tuesday night

20 - Your 90 Day Restaurant Marketing Plan before you open your Restaurant

37 - Restaurant Innovation and Creativity

40 - Restaurant Leadership - Steps to help you be a better leader in your Restaurant

Technology:  Mobile Phones for photography and marketing, POS machines, IP Cameras, online ordering and bookings management systems, hiring and managing your, and your staff.

Team:  Your team is a really important part of the product in your Restaurant.  We talk about the experience we had at 7 grams.  It is a great story of how building a great team is so important.

 Your Story:  What is your Restaurant's story and how do you tell your story?  Is it included in Step 0 of the SEO process?  How do you niche down your story?

Your Menu:  Costing a menu that contains epic dishes that draw customers in is the underpinning of a strong and successful marketing plan.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

 

Dec 5, 2018

We look at how you can improve your Linkedin Profile.  This is something that you want to do before you start actively posting, because people will start looking at your profile and you want to have the best profile possible.

The next step is to start building your Linkedin network.  Who should you connect with and who should you avoid?

How can you increase the success rate with the connection requests that you send?

What is the importance of having over 500 connections?  Why is this an important metric?

How much time should you spend in Linkedin?

We look at how Linkedin works for Corporate events.  This can be a real sweet spot, with businesses looking to do Corporate events.  These are less price sensitive and generally run events midweek, which can be really profitable for a restaurant.

We look at building multi-channel marketing strategies with Linkedin as one of those channels.

Are you a Restaurant Thought Leader?

We then discuss what you should be posting up on Linkedin.

Creating posts that demonstrate your knowledge and your skill is really important.  Videos, of course, are a big opportunity as well.  The better the post, the more engagement you will have.  Tag people into the post.  Show of your skills and your knowledge, or share news from the industry with your take on it.  

The feedback that you get from the Analytics in Linkedin gives you a really good idea about what is with your audience.

We finish with a really cool trick that you can use in Linkedin.  Have a listen.  Not a lot of people know about it and it can be a real game changer!

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

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