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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: March, 2016
Mar 30, 2016

In this episode we discuss some of the ways that successful Restaurants are increasing the number of customers that walk into your Restaurant.

If you have a restaurant with a lot of passing traffic, you won't want to miss this podcast.  What is the best way to construct a happy hour offer, what role does your menu play in increasing walk ins and what are some of the mistakes that Restaurants are making with their walk ins.

How can you minimise the risk that potential customers face when thinking about coming into your Restaurant?  What is the role of smells in attracting customers and how can you use that to increase customers?

Nothing attracts a queue like a queue, so what can you do to attract a queue.

We also discuss some great ways for getting feedback on why people aren't coming into your Restaurant.

We also look at location as a part of your business plan and how that can impact your marketing plan for walk ins.

Mar 16, 2016

We look at ways that Fish and Chip shop owners can find new customers and turn them into repeat customers.  

We look at the 2 times that a fish and chip shop customer is looking for a new fish and chip shop and ways that you can target them at those times.  How can you use Facebook to find more customers?  What is the easiest way to build an email database and how can you introduce efficiencies in your shop?

 

Many fish and chip shops are very busy on Saturday night, with long wait times for customers.  We look at ways to manage this and ensure you don't lose any customers.

We also discuss how 1 restaurant owner discovered a database with 1,500 emails that he didn't know that he had.

Finally we talk business plans and personal plans.  Do you have them?  Are you on track to achieve your goals.  Lots of ideas not just for Fish and Chip shop owners.

 

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