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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: August, 2018
Aug 21, 2018

As a restaurant owner, when did you last take a holiday?  We is your next holiday planned for?  Do you have a holiday planned?

Too many Restuarant owners aren't able to take even a short holiday from their Restaurant and I think that is really sad.  It leads to burn out and people falling out of love with their Restaurant and if you don't love working in your Restaurant, how can you expect your employees to love coming to work, and when no one loves coming to work, your customers aren't going to love coming in to eat.

We talk about Foodora leaving Australia.  There was no surprise here, especially with their 2 court cases coming up in Australia.  There has been a big backlash from Restaurants struggling with profitability and from customers as well.

We talk about some of the tricks that Restaurants are using when they are using Deliveroo or UberEats to retain some profitability.

The look at the 3Ps of Restaurant Holidays.

  • Profits - you need profits to pay your wage and the costs to go on holiday!
  • People - Great people make it a lot easier to get away.
  • Processes - Great processes makes it easier for people to do what they need to do the way that you want it.

Burn out is a real risk in running a Restaurant.  There is a lot of horror involved in running a Restaurant.  There is customers, suppliers, reviews, staff.  A lot of these things can create a lot of pressure for you and without a break you can end up burning out.

Too many people run marginal businesses without decent profit.    Nothing is going to change if you aren't going to change.  If your Restaurant is marginal, then you need to do something new, you need to change the business to make it profitable.

A successful business is a business that gives you a good return for the work you put in.  If the business plan won't work you need to change the business plan and if you aren't getting the number of customers, then you need to change your marketing plan.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Aug 15, 2018

Knowing what is going on with your website is an important ingredient in your Restaurant's Secret Sauce.

We look at bounce rates and then we move onto the dark arts of Restaurant Marketing - campaign tagging with the Google Analytics campaign builder.  This is really important because it helps you keep your marketing accountable.

Website speed and page load time is a really important part of the SEO for your site.  This is more important for mobiles and most Restaurant customers are on mobile.  Check the speed with the Google PageSpeed Insights page.

What are the 2 types of customers who will be using Google and how do you treat each of them?

What can you discover from the Behaviour and site content pages?  There is a lot of information that you can find here and some of it is very important.

We finish with the Secret to Restaurant SEO.  This is what most SEO companies don't want you to know, we share it with you so that you can come up with a great SEO plan to increase web traffic, increase customers, increase revenue, increase profits and then decrease the number of hours that you are working in your Restaurant.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

We talk about our Platform, which give our customers comparative analytics, so that you can know how you are doing compared to other Restaurants.  This can be a big competitive advantage over Restaurants not getting this information.

For Free Tools to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Aug 3, 2018

Did you check out the episode on how to fly like a celebrity chef?  The good news is that I have been practising what I preach and I've been lucky enough to make Platinum with Qantas.  There has been a bit of travelling around the world, visiting Restaurants and being Platinum certainly makes things a lot nicer.  How can you craete a loyalty program that makes your regularly customers feel really special?

We go through each of the tabs on Google Analytics about the key metrics in Google Analytics.  This will help you to understand how people are finding your website and also give you the insights to improve it.  This is the most important part that you want to be thinking about.

If you don't have Google Analytics, here is a link for how to set up your Google Analytics account.   

We go through each of the key metrics and what you can learn from the metrics and how each one of them fits into the Restaurant marketing process.  Not only what does each of the metrics mean, but how you can increase them.  Generally, hopefully, more traffic to your website means more customers in your Restaurant.

How many people are coming to your website on a mobile?  Is it mobile optimized?  If not you might be missing out on many of the new customers that you need, especially if you are in a tourist area.

The Audience tab gives you insights into who your customers are and what they are doing.  Male vs Female and age group information can also be found.  

What are the differing sales techniques that you need to use for new vs returning customers?  

 

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