Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast




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Now displaying: April, 2017
Apr 27, 2017

Chef Ana Ros along with here husband owns Hisa Franko, a fine dining Restaurant in Slovenia.

Ana's story is truly inspiring, she never received a a classical training, but has developed her own style and techniques and her determination has seen her been recognised amongst the World's best Chefs.

Not originally planning a career as a Chef, she meet her husband whose parents owned Hisa Franko.  He was a trained Sommelier and when his parents handed the reins of the Restaurant to him, Ana stepped into the kitchen.

Her determination to succeed saw her learn the techniques of a chef, learn how to manage a team and how to run the Restaurant.  We talk about the earlier years and how she was able to build her repertoire of techniques in the kitchen, the process she went through build her skills.

We also look at the process she takes to create a new dish, and the way that she is not only integrating local produce into the menu, but working to build the supply chain to enable local commerce and to showcase the amazing ingredients that she is able to source from around Hisa Franko.

This year she was Voted the World's Best Female Chef.  

Apr 7, 2017


We met our friends from the Dimmi and discussed some of the issues with the aggregator model as opposed to those who want to tell the story of their own Restaurant.  

Many Restaurants are taking control of their marketing and their story and using the Free Online Restaurant Booking System and the Free Restaurant OnLine Ordering system.

We talk about our plans to help a Restaurant that is kicking in $10,000 a month to keep their Restaurant going and how we are going to help them.

Congratulations to 11 Madison Park, the World's Best Restaurant for 2017.

We discuss why you may not want to be in the World's 50 Best, but you may want to be the best parent to your kids, and how your Restaurant needs to support that.

  1. Hard work - it is important to be doing the right work.  Too many people work too hard at the wrong type of work.
  2. Team work - building a great team and getting them working to help you is really important.
  3. Purpose - your purpose, that is what gives you passion, you need to maintain your passion for a long time, that purpose does it.  
  4. Leadership - Getting the team to work towards your purpose.
  5. Technical excellence - FOH, BOH - you need to be working towards excellence in all of the parts of your Restaurant.
  6. Always learning - Ana Ros is self taught.  She didn't plan to be a chef and has taught herself the skills to be the best Female chef.  That is an amazing story and should be inspiring to all restaurant owners.
  7. Persistence - Massimo Bottura's Osteria Francescana took a long time before it became popular.  You need to persist, knowing that you are on the right path.
  8. Innovation - We look at the role of innovation and the importance of failing and the easiest way that you can experiment with innovation and creativity.

Have a listen to Chef's Table on Netflix, a great series telling amazing stories of these amazing Chefs.

Apr 4, 2017

Super excited that we are going to the 2017 NRA Show in Chicago.  It is one of the best educational opportunities for Restaurant owners and chefs to learn and get inspritation on how to better run their restaurant and/or kitchen.

In this Secret Sauce we talk about attracting tourist customers.  A lot of towns get a lot of tourists, but they tend to go to a very small number of Restaurants.  Are you getting your fair share of the Tourists in your area?  If not, we will discuss lots of ideas to help you find more tourist customer and turn them into repeat customers.

Websites are even more important in Tourist areas.  Make sure that it is:

  • Optimised for Google Search;
  • Optimised for mobile (most of your customers will be on mobiles);
  • Links with Google Maps - your Google My Business account, (think about how people can get to your Restaurant); and
  • Have a signature dish on the front page.

If you need help with your Restaurant Website, talk to the M4R team, we have packages starting from $995 to help you start getting more customers.

Facebook ads can run very differently in tourist towns, making it a lot easier to use Facebook, make sure you listen to our Facebook ads in tourist towns run down.

Have you worked with the local Concierges, Hotels, Tour Operators, and airport tourism guides?

We have a discussion about the issues with Tripadvisor and Yelp and some of your options for dealing with them.  Do you actively manage them, ignore them, build your own channel for customers?


We talk about Trip Guidse and some ideas about how to be listed in those Top 10 things to do in YOUR TOWN.

We look at Lonely Planet and the effect that it had for Ferg Burger.  

What is your signature dish, does it fit in with your tourist message and how are you marketing it?

Skyline Restaurant

What can you sell? T-Shirts, sauces?  Part of something to take home for the tourists?

Seasonality is always an issue, so we talk about building a database and focusing on locals for the quiet times. You will have your regulars, even if it is only every two years.  

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Let us know if you are going to the NRA show!!