Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast




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Now displaying: 2015
Dec 15, 2015

Listen as we talk Restaurant Success with Eric Cacciatore from Restaurant Unstoppable.  Eric is uniquely placed, having interviewed 200 of the United States most successful chefs and restaurant operators.  We talk about the critical factors that every Restaurant owner should be thinking about if they want to create success in their Restaurant and in their life.


We talk system, marketing, culture and leadership i this wide ranging podcast which will definitely have something for every Restaurant owner out there to find at least 1 great idea distilled from the experience of hundreds of restaurant owners.

Oct 1, 2015

We talk to Tan Terry from Seagulls Greek Taverna, one of our Beta Testers for the Free Restaurant OnLine Ordering system.  He ran an online marketing campaign and spent $50 in one day.  The result - $1,800 in orders.  The night was booming and the kitchen nearly ran out of food.  Find out how he did it and also what he can do to improve those numbers.

Marketing your take out orders is going to become more important for every Restaurant as they face increasing competition from Grub Hub, Eat24, Just Eat, Menulog, Zomato, Food Panda and Delivery Hero.  All of these online ordering companies compete against Restaurant owners, including those they represent to get the order so that they can charge the Restaurant that big commission and more importantly, get that email address which is critical for database marketing.  Tan has done a great job at Seagulls.  Not only has he generated an extra $1,800, he has done it Commission free and he is building his own customer database at the same time.  Find out how in this episode.

Sep 20, 2015

The Fine Food Expo is Australia largest trade show for Restaurants and we visited yesterday to have a look for great ideas to help you with your Restaurant.  There are a lot of ways to save money, save time (especially important if it is your time you are saving) and ways to spice up your menu.  Your menu is one of your most important tools in sales and marketing.  We also look at one of the great tools you can use in costing your menu.  We've looked at this in the past, if you haven't costed your menu yet, this is the easiest way to do it.

Sep 17, 2015

We talk to Nick Sarillo, authour of A Slice of the Pie, and talk about Purpose and Culture.

We discuss what is Culture, how to come up with your purpose and values, how it can help you with hiring and retention.  We also discuss Open Book accounting - what is it, how does it work and how can it benefit your Restaurant.  

Nick runs one of the largest independant Pizza Restaurants in the United States and has focused on the Culture at Nick's Pizza and Pub for many years.  He has studied widely in the area and has immense practical experience in building a business with a great culture.  

Sep 9, 2015

We visited Alinea to deconstruct the experience and work out what you can do in your Restaurant to make it a better experience.  

Innovation is the overarching theme for us at Alinea.  The team at Alinea really are coming up with a lot of great ideas, many of which can inspire you in your restaurant.

Presentation - how can you jazz up your presentation.

Training - the front of house staff were exemplary.

Put all of this that you can do to create an amazing experience because that is where the margin is.

We also discuss the movie Tangerine and what it means for your Restaurant and our Instagram experiment.


Aug 24, 2015

We look at Restaurant Fitouts - is it worth spending all that money?  We also look at some of the menu ideas that really work to draw customers in.  We look at great customer service, great menu items and how Restaurants are using Bartercard to build their business.

In Restaurant Autopsy we look at 2 mistakes that killed one of our favourite local Restaurants.  Great food, great value and a great experience wasn't enough to save this Restaurant.

Aug 11, 2015

Restaurant Email Marketing is one of the secret ways that many really successful Restaurants use to drive people to the quiet times of the week and the quiet times of the day.  We cover the tools you need to gather emails automatically, to email out to those emails and to measure the effectiveness of your email campaign.  Best practise email campaigns can add over $100,000 of Revenue to your Restaurant, so why aren't you sending emails out today?

Aug 7, 2015

We look at Restaurant Marketing from the customers persepctive as we go in search of great restaurants with great marketing to help you better understand how customers are looking for places to eat.  This episode covers our last trip to San Francisco, where we some some great marketing and eat at some great Restaurants.  More importantly, we look at some restaurants that we didn't visit.  You rarely find out why a customer didn't come in, but in this episode we discover some of the things that can make a customer go else where.

Jul 31, 2015

Database marketing means an end to the quiet nights of the week in your Restaurant.  Whether it is email marketing, SMS, or even direct mail, a Database creates a huge advantage for your Restaurant.  It will even increase the value of your Restaurant when you want to sell it.  We will cover what a database is, how to create and grow one and some of the ways you can use it to increase profitability in your Restaurant.  Discover how successful Restaurateurs use their database every week to grow their business, more importantly we've got a great way to do Database marketing whenyou don't have a database.

Jul 27, 2015

Many Restaurants have awesome looking websites.  Many Restaurants pay thousands or tens of thousands of dollars on great looking websites, but many Restaurants don't have websites that are lead magnets, drawing in new customers day in and day out.

Your website should do the sales and marketing.  Your content is the SEO marketing and the desing is the sales.  In this episode, we look at getting the balance right.  We look at some case studies and show how a little tweaking can make a big difference in the traffic that a Restaurant website receives, the bookings you take and ultimately your Restaurant revenue and profit.

Jul 20, 2015

Facebook is the Number 1 Social Media Marketing platform for many Restaurants.  We look at some of the mistakes that people make with their Facebook page and some great examples of Facebook tactics to build your Community.  We also go through the different types of content that work well on Facebook.  More importanmtly we talk about ways to generate that Facebook content as quickly and easily as possible.

Jul 13, 2015

SEO is a critical part of any online marketing recipe.  It is also an area that many Restaurants lose thousands of customers a year becuase they haven't got it right.  Discover the Secret of Restaurant SEO and learn how you can improve the targeting of your customers quickly and easily with much better SEO for your Restaurant website.

Jul 9, 2015

We look at 8 ways that you can increase the numbers of customers to your Restaurant during the quiet times of the week.  Joint venture marketing, theme nights, corporate customers and happy hours are all some of the ideas that we will be looking at and more to help you find new customers and turn them into repeat customers.

Jul 7, 2015

Intro Episode:  How do you find the Secret Sauce for your Restaurant and a little bit about the team from  Who we are and why we do what we do for Restaurants.  Together let’s find the ingredients for your Secret Sauce.