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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: January, 2016
Jan 11, 2016

We look at the forces that are impacting owners of single location restaurants and small chains.

The factors we discuss are the companies operating in the industry, the evolution of the internet and changing consumer tastes.

The trends that we are seeing as increasing in importance for 2016 are:

Story driven Restaurants

Niche targeting - some restaurants do a great job of targettinangiche  

Divergence between low cost / profit restaurants and high profit restaurants

No bookings

Smarter marketing

Menu engineering

The rise of the celebrity chef

Have a listen and see if you are being affected by these trends and how you can better respond to these trends and have a (more) profitable year in 2016 than in 2015.

 

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