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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: Category: marketing
Apr 11, 2016

In this podcast we look at what the Key Performance Indicators are for your Restaurant Marketing.  What gets measured gets managed, so we want to make sure that your are measuring the right KPIs in for your marketing.

Remember - you don't want to have the best Restaurant that no one has ever heard of!

We will look at some metrics from a business and profitability point of view because they are the start of your marketing plan.

We look at how your target market impacts on the types of marketing that you need to do and also we talk about what a Restaurant customers long term customer value is, how you calculate it and how you work to increase it.

We'll take a look at metrics for Facebook marketing, email marketing and making sure that your website is working as hard as it can to find more customers and turn them into repeat customers.

 

Jul 9, 2015

We look at 8 ways that you can increase the numbers of customers to your Restaurant during the quiet times of the week.  Joint venture marketing, theme nights, corporate customers and happy hours are all some of the ideas that we will be looking at and more to help you find new customers and turn them into repeat customers.

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