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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Jan 30, 2017

Facebook Marketing - We look at the Facebook Marketing Report Card for Australia, and very few Restaurants are doing any Facebook marketing.  This is a huge opportunity for most restaurants.

Annual event marketing - We discuss a Restaurant that made a Meat Pie Burger for Australia Day. Sounds pretty ordinary, but it is an Aussie thing.  A great idea that got them mentioned in news.com.au. 

We look at how you to run a Facebook Live Video for your Restaurant.

Check out the Facebook Live Map, to get some ideas of the kind of streaming that people are doing.

Equipment -

Here are the makers of the phone holder that I use - Arkon.

Bright lights - we bought some cheapies of eBay.

Your phone - Android or iPhone.  It doesn't really matter, both do an excellent job.

A couple of tips - Rehearse, plan, and start with something exciting because the video will appear silent.  People need to engage with the video to be able to hear the video.

Pick somewhere quiet, make sure you have a good phone signal.

Be authentic - this is a great way to build your personal brand.

Types of content you can use in your Facebook Live Videos:

  • Food going over the pass
  • Food prep - tell the story of how you create your dishes
  • Sourcing the food - video from your garden, the market
  • Use it to do market research - what items do people want to see on your menu?
  • Go through a recipe

Aangan at Footscray prepare their own spices, that is a perfect type of video for Facebook Live.

We then discuss some ideas on how to best run an ad to your Facebook Live Video.

Tag us in on your Facebook Live videos. 

Connect with us on Linkedin to keep up to date with the latest Restaurant Marketing ideas.  

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