Info

Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
RSS Feed Subscribe in Apple Podcasts
Secret Sauce - The Restaurant Marketing Podcast
2021
January


2020
December
November
October
September
June
May
March
February


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
November
October
August
July
June
April
March
February
January


2015
December
October
September
August
July


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jan 17, 2021

This is the second episode in our Restaurant Value Engineering podcast series.  

We take a deep dive on a great marketing and business idea that was well executed by KFC Japan and break it down using the lens of Restaurant Value Engineering.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Jan 9, 2021

We discuss the concept of Restaurant Value Engineering.

What is it?

Why do it?

What are examples of Restaurant Value Engineering?

How can it help you increase the profitability of your Restaurant?

Check out the show notes for the podcast where you'll find more details on this weeks episode.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Dec 29, 2020

This is Part 3 of our Resto Trends 2021 series.  Check out Episode 1 of our Restaurant Trends for 20201 series if you missed it. 

2020 has been a year that has been very different to what we expected.

We discuss the food, marketing and business trends for your Restaurant in 2021.  

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Dec 20, 2020

This is Part 2 of our Resto Trends 2021 episode.  Check out Episode 1 of our Restaurant Trends for 20201 series if you missed it.  

This episode talks about the changes in the online ordering and delivery space and how Restaurants will work to increase profitability in a very dynamic space.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Dec 15, 2020

We look at how COVID-19 has impacted the Restaurant Industry and how you can position yourself in 2021 to survive, revive and maybe even thrive in what has been for most Restaurants around the world, a truly awful year.

Don't worry - there are some things to be hopeful about.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Nov 18, 2020

Our last episode was part one of our look at Restaurant USPs.  .  Have a listen for some great tips on how a Restaurant USP can increase your profitability.

This week we look at lessons for Restaurant Owners from the closure of Sizzler Australia.  A sad development for staff and customers.  Collins Foods Limited have talked about the effects of COVID-19, which obviously had a huge impact, but there are more issues that I think we can all learn from.  

https://www.facebook.com/watch/?v=3660089340719057

This was also done as a Facebook video show you can see what we are talking about.  Check out the video, or listen to the podcast and let us know what you think.

Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.

Have a listen to the podcast and see what a restaurant USP can you grow your business.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Oct 20, 2020

Our last episode was part one of our look at Restaurant USPs.  .  Have a listen for some great tips on how a Restaurant USP can increase your profitability.

This episode looks at Restaurant Unique Selling Propositions examples and how to create one.

Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.

Have a listen to the podcast and see what a restaurant USP can you grow your business.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Sep 25, 2020

Our last episode looked at how to plan to reopen your Restaurant with the new COVID-19 normal.  Have a listen for some great tips to help you survive the coronapocalypse.

This episode looks at Restaurant Unique Selling Propositions.  What are they, why are they important and what they can do for your Restaurant.  

Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.

Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Jun 3, 2020

Our last episode looked at how to build a Restaurant Take Out Business to survive COVID-19.  This has been one of our most popular episodes!

This episode looks at some of the smart ideas we've seen from Restaurants as they prepare to reopen to the new normal in the COVID-19 world.

Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.

Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 11, 2020

Our last episode looked at how to build a Restaurant Take Out Business to survive COVID-19.  This has been one of our most popular episodes!

Today we talk about some of the things you need to think about as you start to reopen your Restaurant.  It is going to be tough and very much survival of the fittest, so have a listen to the podcast and think about some of the ideas.

Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.

Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Mar 24, 2020

The last episode looks at leadership, runway and reengineering your Restaurant to survive the next 8 - 12 weeks.

Today we discuss how to build a sustainable take out business to survive.

Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.

Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Mar 22, 2020

Last episode covered what we are seeing working in quick and dirty Restaurant Marketing.

Today we discuss some key concepts as we move into lockdowns and shutdowns.

Runway.  Cash going out vs cash coming in.

Re engineering your Restaurant to bring in cash from different areas.  Some great things that Restaurants are doing.

Restaurant Leadership.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.

Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.

Let us know what you thought of the podcast on Linkedin or Facebook.

Mar 16, 2020

Last week we discussed some tactics to help your Restaurant survive the COVID19 virus.

This week we discuss quick and dirty (that means free / cheap and easy to run) marketing ideas to help you get through the damn Coronavirus crisis.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.

Have a listen to the podcast and do some marketing to get those customers in.

Let us know what you thought of the podcast on Linkedin or Facebook.

Mar 9, 2020

Last week's episode looked at some great Easter marketing ideas for your Restaurant.

This week we cover off on a plan to help you manage the impact of the Coronavirus / COVID 19 on your Restaurant.  These are some of the ideas that we have been discussing with our customers and some are making a big difference in cash flow, so please have a listen.  

Let us know what you thought of the podcast on Linkedin or Facebook.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Feb 17, 2020

Did you listen to our episode on Al Desko Dining?  It could be a good little revenue stream and a new product for new customers in your Restaurant!

Last weeks episode looked at the trend of Al desko dining.  What is it and how can you profit from it?  We've got a 7 step guide.

This week we go through how we created some cool ideas for Easter.  These are Easter ideas, but the process will work for any holiday or event that you have coming up.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Feb 7, 2020

Last episode we looked at Restaurant Profitability for 2020.  For many it is going to be a tough year and we've listed what we see as working for a lot of Restaurants.

These weeks episode looks at the trend of Al desko dining.  What is it and how can you profit from it?  We've got a 7 step guide.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Dec 26, 2019

After looking at the Restaurant Trends, we discuss what tricks you can use in your Restaurant in 2020 to improve profitability.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Dec 23, 2019

This is Part II of our Restaurant Trends 2020 podcast.  Listen to the first episode to get all of the Restaurant Tech and Food trends for 2020.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Dec 8, 2019

We've collated lots of research to determine the big trends for 2020 in the Restaurant industry.

We discuss products like Zero Foods Black Rice Toastie.  For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Dec 7, 2019

This is Part 5 of our Menu Engineering series, looking at our 7step process for building great menus.  This episode discusses the final steps for writing the perfect menu.

If you are looking for tips on writing a great menu for your Restaurant, this is a great place to start.

If you missed earlier episodes, check out the BCG Matrix for Restaurant Profitability.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Nov 11, 2019

We've look at Restaurant Culture in the past with Carrie Luxem.  

This episode looks at how we can be better leaders in our companies with some great tips for you to be a better leader.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Oct 27, 2019

This is a continuation of our 7 step guide to Restaurant Menu Engineering.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Sep 30, 2019

This is a continuation of our 7 step guide to Restaurant Menu Engineering.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Sep 8, 2019

Some of Yelp's business practices are very damaging to Small Businesses and goes against the core mission of helping consumers to find great small businesses.  

We talk to Kaylie Milliken about Yelp and her documentary, Billion Dollar Bully.

 

If you haven't seen Billion Dollar Bully, check it out to really understand the impact on small businesses around the world.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Aug 30, 2019

We've talked about Restaurant Creativity and Innovation and we've been working with a lot of creative chefs and innovative Restaurant owners.  

Here is a model that we are developing to help restaurant owners and chefs be more creative and innovate more.  It is difficult, but our framework gives you clear examples and some strategies for creativity and innovation that should help you increase the profitability of your Restaurant.

Listen to the podcast and visit the website for more information on Restaurant Creativity and Innnovation

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

1 2 3 4 5 6 Next »