Info

Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
RSS Feed Subscribe in Apple Podcasts
Secret Sauce - The Restaurant Marketing Podcast
2023
July
March
February
January


2022
October
May
January


2021
December
June
May
April
March
February
January


2020
December
November
October
September
June
May
March
February


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
November
October
August
July
June
April
March
February
January


2015
December
October
September
August
July


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jul 28, 2023

This restaurant marketing podcast looks at the 7 most common mistakes Restaurant owners and their marketers make.  Many are easy to avoid so have a listen and learn what you can do to increase your chances of finding new customers and turning them into repeat customers!

Are you making these restaurant marketing mistakes?  The restaurant industry is tougher than ever, so you need to be bringing your A game to every part of the Restaurant game to increase Restaurant Profitability.

You don't want to have the best restaurant that no one has ever heard of!

Don't forget to check out our free  Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

 

**Apologies - due to an error with our hosting provider, the wrong episode was uploaded last week.  This (hopefully) is the correct one!

Mar 9, 2023

We look at the big Restaurant Marketing Trends in 2023 and how you can use them to increase profitability in your Restaurant.

  • How will AI change the Restaurant Industry - this will make a big difference for some Restaurants.
  • Lastly, pricing.  This will be make or break for some Restaurants so you need to get it right.  We discuss the changes occurring and how you should think about the problem.

All this and more to give you ideas on how to increase the profitability in your Restaurant this year.

 

2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences.  

Have a listen and see how these trends will affect your Restaurant.

Don't forget to check out our free  Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Feb 17, 2023

We look at the big Restaurant Trends in 2023 and how you can use them to increase profitability in your Restaurant.

We discuss - 

How smart Restaurants will be addressing labor shortages - a couple of really interesting ways to optimize your labor.

Targeting customer demographics to improve marketing success and profitability.

Restaurant micro niching.

All this and more to give you ideas on how to increase the profitability in your Restaurant this year.

 

2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences.  

Have a listen and see how these trends will affect your Restaurant.

Don't forget to check out our free  Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Jan 20, 2023

We look at the big trends across technology, the economy, competition, and consumers to see how they will impact your Restaurant. 

This episode looks at consumer preferences and Restaurant Delivery.  Because of COVID, delivery has been a big influence on Restaurant profitability.  What will happen in 2023 and how can you make it profitable?

2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences.  

Have a listen and see how this will affect your Restaurant.

 

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Oct 26, 2022

We continue our 2 part episode on Restaurant Marketing ideas that we seeing working now.  A lot has changed, so you need to be thinking about pricing, profitability and product to get the most of your marketing campaigns.

The biggest mistake we see with Restaurants and their marketing is..... Not Marketing.  Have a listen to this podcast to learn how you can run some successful marketing campaigns to grow your Restaurant.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Oct 10, 2022

As the world emerges from COVID-19 and goes into a high inflationary environment we look at the essential things that you can do to increase customers in your restaurant and increase your profitability.

Restaurants are still closing down - caused by hiring difficulties, wages and cost pressures, and declining dining in, so your marketing needs to be on point.

We discuss what we see working for Restaurants now, and how you can increase revenue and more importantly, increase profitability.

Have a listen to the podcast and let us know what you see as working,

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 25, 2022

Hiring for restaurants is the number 1 problem for so many restaurants around the world right now.  We cover some of what we see working for our customers and some of the ways that you can do more with less to make do with the staff that you have.

Not an easy problem to solve, but these ideas should definitely help.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Jan 6, 2022

This is Part 2 of our Restaurant Trends for 2022 podcast series.

We analyse the trends for Restaurants, Restaurant customers and employees along with the big macro economic trends and then discuss how they will impact Restaurant operators and what you can do in your Restaurant to improve Restaurant profitability.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Dec 30, 2021

What are the macro economic trends that will impact Restaurants and more importantly Restaurant profitablity.

We analyse the big trends along with changes in technology, changes within the restaurant customer base and just as importantly - your team.

We put all these together to discuss what the big trends will be for Restaurants in 2022 and how you can benefit from them.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Dec 10, 2021

What is the "Great Resignation"

How will it impact your Restaurant?

We discuss ways to best manage your most important asset, your people.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Jun 7, 2021

We discuss why your Google My Business account is so important and give you simple steps to grow your revenue with a GMB account that works.

Have a listen and make sure that you are ticking all of the boxes that Google needs to send you all of the customers that your Restaurant deserves.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 23, 2021

This is the second part of podcast series on how delivery aggregators are destroying the Restaurant industry.

We discuss what tactics restaurants are using to build profitable Restaurant delivery businesses.

If you missed part I, make sure you catch up on it, because we discuss all of the issues, particularly with Deliveroo.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 18, 2021

This is the first part of podcast series on how delivery aggregators are destroying the Restaurant industry.

Deliveroo and their Dark Kitchens could see a fundamental difference to the way we eat, with negative impacts for employment, food quality and even, I believe, social cohesion.

Have a listen to understand the real impact on Restaurants.

Part II will cover what we can all do.

Restaurants are often the route to the middle class for immigrants who don't speak their new countries language and cooking or working in a restaurant is their first opportunity in their home.  

The real innovation of delivery aggregators is the ability  to pay below 

 

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 10, 2021

Restaurant Yield optimization is an advanced technique for restaurant profitability, but there is nothing stopping all Restaurants from implementing some of the easier techniques.  

We discuss how it can work in your Restaurant.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 2, 2021

Restaurant Yield Management is a key tactic for profitable Restaurants.

We discuss real-life examples that are easy to implement in your Restaurant so that you can increase profitability for your Restaurant.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Apr 25, 2021

Marketing for a Restaurant is often the missing ingredient for Restaurants.  This is Part 2 of our series on why Restaurant Marketing is so important for Restaurant owners.

These days have the best food is no where near enough to be successful.  Remember - you don't want to have the best Restaurant that no one has ever heard of.  Have a listen for our reasons for Restaurant marketing and see if there is something that you are missing.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Apr 19, 2021

Marketing for a Restaurant is often the missing ingredient for Restaurants.  We look at the 7 Reasons that successful Restaurant operators market their Restaurants.  (Hint: It is certainly not just to get more customers!)

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Mar 25, 2021

We continue our look at 10 (+) free and easy to use Marketing tools in your Restaurant.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Feb 24, 2021

Restolo - the Restaurant OnLine Ordering system is going nuts.  Low commission to help you increase profitability in your online ordering business.  

We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed.

This episode discusses 10 free and easy tools you should be using to drive your Restaurant profitability.  Even if you aren't doing the restaurant marketing yourself, you need to know about these tools so that you know your outsourced marketing company knows what it is doing.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Feb 15, 2021

This podcast episode follows on from our Restaurant Value Engineering series.

We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Feb 8, 2021

This is the fourth episode in our Restaurant Value Engineering podcast series.  

We look at real-world examples to help you increase the profitability of your Restaurant.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Feb 1, 2021

This is the third episode in our Restaurant Value Engineering podcast series.  

We look at real world examples to help you increase the profitability of your Restaurant.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Jan 17, 2021

This is the second episode in our Restaurant Value Engineering podcast series.  

We take a deep dive on a great marketing and business idea that was well executed by KFC Japan and break it down using the lens of Restaurant Value Engineering.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Jan 9, 2021

We discuss the concept of Restaurant Value Engineering.

What is it?

Why do it?

What are examples of Restaurant Value Engineering?

How can it help you increase the profitability of your Restaurant?

Check out the show notes for the podcast where you'll find more details on this weeks episode.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Dec 29, 2020

This is Part 3 of our Resto Trends 2021 series.  Check out Episode 1 of our Restaurant Trends for 20201 series if you missed it. 

2020 has been a year that has been very different to what we expected.

We discuss the food, marketing and business trends for your Restaurant in 2021.  

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

1 2 3 4 5 6 7 Next » 7