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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
2021
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Now displaying: Page 1
Jun 7, 2021

We discuss why your Google My Business account is so important and give you simple steps to grow your revenue with a GMB account that works.

Have a listen and make sure that you are ticking all of the boxes that Google needs to send you all of the customers that your Restaurant deserves.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 23, 2021

This is the second part of podcast series on how delivery aggregators are destroying the Restaurant industry.

We discuss what tactics restaurants are using to build profitable Restaurant delivery businesses.

If you missed part I, make sure you catch up on it, because we discuss all of the issues, particularly with Deliveroo.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 18, 2021

This is the first part of podcast series on how delivery aggregators are destroying the Restaurant industry.

Deliveroo and their Dark Kitchens could see a fundamental difference to the way we eat, with negative impacts for employment, food quality and even, I believe, social cohesion.

Have a listen to understand the real impact on Restaurants.

Part II will cover what we can all do.

Restaurants are often the route to the middle class for immigrants who don't speak their new countries language and cooking or working in a restaurant is their first opportunity in their home.  

The real innovation of delivery aggregators is the ability  to pay below 

 

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 10, 2021

Restaurant Yield optimization is an advanced technique for restaurant profitability, but there is nothing stopping all Restaurants from implementing some of the easier techniques.  

We discuss how it can work in your Restaurant.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 2, 2021

Restaurant Yield Management is a key tactic for profitable Restaurants.

We discuss real-life examples that are easy to implement in your Restaurant so that you can increase profitability for your Restaurant.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Apr 25, 2021

Marketing for a Restaurant is often the missing ingredient for Restaurants.  This is Part 2 of our series on why Restaurant Marketing is so important for Restaurant owners.

These days have the best food is no where near enough to be successful.  Remember - you don't want to have the best Restaurant that no one has ever heard of.  Have a listen for our reasons for Restaurant marketing and see if there is something that you are missing.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Apr 19, 2021

Marketing for a Restaurant is often the missing ingredient for Restaurants.  We look at the 7 Reasons that successful Restaurant operators market their Restaurants.  (Hint: It is certainly not just to get more customers!)

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Mar 25, 2021

We continue our look at 10 (+) free and easy to use Marketing tools in your Restaurant.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Feb 24, 2021

Restolo - the Restaurant OnLine Ordering system is going nuts.  Low commission to help you increase profitability in your online ordering business.  

We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed.

This episode discusses 10 free and easy tools you should be using to drive your Restaurant profitability.  Even if you aren't doing the restaurant marketing yourself, you need to know about these tools so that you know your outsourced marketing company knows what it is doing.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Feb 15, 2021

This podcast episode follows on from our Restaurant Value Engineering series.

We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Feb 8, 2021

This is the fourth episode in our Restaurant Value Engineering podcast series.  

We look at real-world examples to help you increase the profitability of your Restaurant.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Feb 1, 2021

This is the third episode in our Restaurant Value Engineering podcast series.  

We look at real world examples to help you increase the profitability of your Restaurant.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Jan 17, 2021

This is the second episode in our Restaurant Value Engineering podcast series.  

We take a deep dive on a great marketing and business idea that was well executed by KFC Japan and break it down using the lens of Restaurant Value Engineering.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Jan 9, 2021

We discuss the concept of Restaurant Value Engineering.

What is it?

Why do it?

What are examples of Restaurant Value Engineering?

How can it help you increase the profitability of your Restaurant?

Check out the show notes for the podcast where you'll find more details on this weeks episode.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Dec 29, 2020

This is Part 3 of our Resto Trends 2021 series.  Check out Episode 1 of our Restaurant Trends for 20201 series if you missed it. 

2020 has been a year that has been very different to what we expected.

We discuss the food, marketing and business trends for your Restaurant in 2021.  

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Dec 20, 2020

This is Part 2 of our Resto Trends 2021 episode.  Check out Episode 1 of our Restaurant Trends for 20201 series if you missed it.  

This episode talks about the changes in the online ordering and delivery space and how Restaurants will work to increase profitability in a very dynamic space.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Dec 15, 2020

We look at how COVID-19 has impacted the Restaurant Industry and how you can position yourself in 2021 to survive, revive and maybe even thrive in what has been for most Restaurants around the world, a truly awful year.

Don't worry - there are some things to be hopeful about.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Nov 18, 2020

Our last episode was part one of our look at Restaurant USPs.  .  Have a listen for some great tips on how a Restaurant USP can increase your profitability.

This week we look at lessons for Restaurant Owners from the closure of Sizzler Australia.  A sad development for staff and customers.  Collins Foods Limited have talked about the effects of COVID-19, which obviously had a huge impact, but there are more issues that I think we can all learn from.  

https://www.facebook.com/watch/?v=3660089340719057

This was also done as a Facebook video show you can see what we are talking about.  Check out the video, or listen to the podcast and let us know what you think.

Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.

Have a listen to the podcast and see what a restaurant USP can you grow your business.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Oct 20, 2020

Our last episode was part one of our look at Restaurant USPs.  .  Have a listen for some great tips on how a Restaurant USP can increase your profitability.

This episode looks at Restaurant Unique Selling Propositions examples and how to create one.

Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.

Have a listen to the podcast and see what a restaurant USP can you grow your business.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Sep 25, 2020

Our last episode looked at how to plan to reopen your Restaurant with the new COVID-19 normal.  Have a listen for some great tips to help you survive the coronapocalypse.

This episode looks at Restaurant Unique Selling Propositions.  What are they, why are they important and what they can do for your Restaurant.  

Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.

Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Jun 3, 2020

Our last episode looked at how to build a Restaurant Take Out Business to survive COVID-19.  This has been one of our most popular episodes!

This episode looks at some of the smart ideas we've seen from Restaurants as they prepare to reopen to the new normal in the COVID-19 world.

Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.

Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 11, 2020

Our last episode looked at how to build a Restaurant Take Out Business to survive COVID-19.  This has been one of our most popular episodes!

Today we talk about some of the things you need to think about as you start to reopen your Restaurant.  It is going to be tough and very much survival of the fittest, so have a listen to the podcast and think about some of the ideas.

Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.

Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Mar 24, 2020

The last episode looks at leadership, runway and reengineering your Restaurant to survive the next 8 - 12 weeks.

Today we discuss how to build a sustainable take out business to survive.

Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.

Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Mar 22, 2020

Last episode covered what we are seeing working in quick and dirty Restaurant Marketing.

Today we discuss some key concepts as we move into lockdowns and shutdowns.

Runway.  Cash going out vs cash coming in.

Re engineering your Restaurant to bring in cash from different areas.  Some great things that Restaurants are doing.

Restaurant Leadership.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.

Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.

Let us know what you thought of the podcast on Linkedin or Facebook.

Mar 16, 2020

Last week we discussed some tactics to help your Restaurant survive the COVID19 virus.

This week we discuss quick and dirty (that means free / cheap and easy to run) marketing ideas to help you get through the damn Coronavirus crisis.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.

Have a listen to the podcast and do some marketing to get those customers in.

Let us know what you thought of the podcast on Linkedin or Facebook.

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