Check out last weeks episode and our Google Analytics podcast to help you get the basics for Restaurant SEO.
We continue on with some of the tricks that SEO companies use, like monthly SEO contracts. The main thing that a lot of Restaurant Marketing companies do is send through reports, especially SEO reports, many of which are automatically generated.
What platform is best for your website SEO?
We discuss some of the tools that you can use to make the SEO better. Remember, we are now talking about technical SEO, not the business SEO. Wordpress tends to be a lot better for SEO because of some of the tools that are available. A great example if Yoast SEO, which is pretty much the industry standard for SEO tools in Wordpress. The more often you create content, the more you need to think about SEO tools.
Make sure your Website is secure.
Google has made a commitment to try and make sure the internet is safer for people using the internet. One of the ways that businesses can make the web more secure is to make sure that there is a Security certificate installed on the website. This means that communication between the browser and the website is encrypted and ensure. This is pretty easy to do, but there are still a lot of websites that aren’t optimised.
Is your Restaurant website mobile optimised?
This is really important because the number of people browsing your site from a mobile is increasing all the time. Google has a quick and easy tool to help you find out if the website is mobile friendly –https://search.google.com/test/mobile-friendly.
How fast is your Restaurant Website?
Speed is a big factor for Restaurant websites. How quickly does each of the pages load? People on a mobile often are on networks with slower downloads, and they often leave a page if it is taking too long to render, so check the page speed of your website. Here is a Google tool to help you with this and the report has some things that you can look at to increase the speed of your website.
A lot of the information is quite technical but it is a great tool to tell you if you have issues and see if you need to talk to your web developer. This report will also give you some tips to increase you websites page speed.
Stay tuned for part 2 of our Top 10 Tips for Restaurant Website SEO.
We talk about why it is super important for all Restaurant owners to take a holiday and some of the tips that we used to take our big Christmas holidays.
We talk about the differences between business and technical SEO. We discuss the technical SEO tips that you need to be thinking about for Search Engine Optimisation for your Restaurant Website.
The first tip is to review any contracts you have for SEO. A lot of people spend a lot of money on SEO without any real results from their efforts.
We discuss the data that we are seeing for Restaurant websites and we discuss the Return on Investment for individual pages. We like to focus on the individual ROI for each page on your website. The ROI can be very high for niches that you are ranking for. The SEO is all about getting those customers in for the first time. There are other techniques to get them to come back.
We discuss a multi niche strategy which can really help you increase the number of visitors to your website. We discuss the average number of visitors to your website. Some people don't know how many visitors they get and some are shocked at the actual average number of Restaurant visitors.
We look at Corporate Events as a part of your SEO and why it is important to look at what you are trying to focus on with SEO. Don't fall for what we call the 'electrified banana' effect. This is where an SEO company will shape you towards keywords that are easy for them to rank for, not what is going to make money for you.
We discuss some of the tricks that are used in the SEO industry so that you can have a better discussion with them about what YOU want. (Obviously, we do Restaurant SEO, so maybe you should take to us. :) )
One of the SEO traps you need to watch out for is if you are being brandjacked. Restaurant Brandjacking can decrease the effectiveness of your SEO and increase the cost to acquire a customer AND decrease the numbers in your Restaurant CRM.