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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: 2021
Jun 7, 2021

We discuss why your Google My Business account is so important and give you simple steps to grow your revenue with a GMB account that works.

Have a listen and make sure that you are ticking all of the boxes that Google needs to send you all of the customers that your Restaurant deserves.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 23, 2021

This is the second part of podcast series on how delivery aggregators are destroying the Restaurant industry.

We discuss what tactics restaurants are using to build profitable Restaurant delivery businesses.

If you missed part I, make sure you catch up on it, because we discuss all of the issues, particularly with Deliveroo.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 18, 2021

This is the first part of podcast series on how delivery aggregators are destroying the Restaurant industry.

Deliveroo and their Dark Kitchens could see a fundamental difference to the way we eat, with negative impacts for employment, food quality and even, I believe, social cohesion.

Have a listen to understand the real impact on Restaurants.

Part II will cover what we can all do.

Restaurants are often the route to the middle class for immigrants who don't speak their new countries language and cooking or working in a restaurant is their first opportunity in their home.  

The real innovation of delivery aggregators is the ability  to pay below 

 

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 10, 2021

Restaurant Yield optimization is an advanced technique for restaurant profitability, but there is nothing stopping all Restaurants from implementing some of the easier techniques.  

We discuss how it can work in your Restaurant.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

May 2, 2021

Restaurant Yield Management is a key tactic for profitable Restaurants.

We discuss real-life examples that are easy to implement in your Restaurant so that you can increase profitability for your Restaurant.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Apr 25, 2021

Marketing for a Restaurant is often the missing ingredient for Restaurants.  This is Part 2 of our series on why Restaurant Marketing is so important for Restaurant owners.

These days have the best food is no where near enough to be successful.  Remember - you don't want to have the best Restaurant that no one has ever heard of.  Have a listen for our reasons for Restaurant marketing and see if there is something that you are missing.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Apr 19, 2021

Marketing for a Restaurant is often the missing ingredient for Restaurants.  We look at the 7 Reasons that successful Restaurant operators market their Restaurants.  (Hint: It is certainly not just to get more customers!)

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Mar 25, 2021

We continue our look at 10 (+) free and easy to use Marketing tools in your Restaurant.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Feb 24, 2021

Restolo - the Restaurant OnLine Ordering system is going nuts.  Low commission to help you increase profitability in your online ordering business.  

We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed.

This episode discusses 10 free and easy tools you should be using to drive your Restaurant profitability.  Even if you aren't doing the restaurant marketing yourself, you need to know about these tools so that you know your outsourced marketing company knows what it is doing.

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Feb 15, 2021

This podcast episode follows on from our Restaurant Value Engineering series.

We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Feb 8, 2021

This is the fourth episode in our Restaurant Value Engineering podcast series.  

We look at real-world examples to help you increase the profitability of your Restaurant.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Feb 1, 2021

This is the third episode in our Restaurant Value Engineering podcast series.  

We look at real world examples to help you increase the profitability of your Restaurant.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Jan 17, 2021

This is the second episode in our Restaurant Value Engineering podcast series.  

We take a deep dive on a great marketing and business idea that was well executed by KFC Japan and break it down using the lens of Restaurant Value Engineering.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

Jan 9, 2021

We discuss the concept of Restaurant Value Engineering.

What is it?

Why do it?

What are examples of Restaurant Value Engineering?

How can it help you increase the profitability of your Restaurant?

Check out the show notes for the podcast where you'll find more details on this weeks episode.

Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.

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