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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Jun 24, 2019

We talk about what you can learn from visiting a Trade Show like Foodservice Australia 2019.

Too many Restaurants don't think about how they need to be innovating to keep ahead of the competition.  A great way to do this is to head to a trade show and talk to the vendors and other Restaurant owners about what is happening in the industry.

We discuss - 

Organic Hemp Kombucha from Happy Hippy Drinks,

True Foods and their activated charcoal wraps

Italforni Pesaro's 90 second Pizza oven.

These are just some of the examples of ways that you can innovate in your Restaurant.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

 

Jun 22, 2019

This is Part 2 of our Restaurant KPIs and Restaurant Metrics podcasts, detailing the kind 

We discuss cash flow tracking and influencing.

Rent / Hour.

Fixed Costs / Hour.

These 2 metrics are often not considered in the Restaurant Business plan.

Make sure you check out the show notes, or download the podcast, we have a lot more info on Restaurant Metrics jam packed into this profitable hospitality business podcast.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jun 22, 2019

Your restaurant's performance is bounded by it's performance across a range of Key Performance Indicators, but many restaurants don't bother to look at these numbers.

We have 8 monitors that generate automatic data for our business so that everyone can see how the team is performing.  We discuss 7 groups of KPIs that are critical to running a successful restaurant.

We discuss some easy ways to collect and analyse these KPIs and improve your restaurant business.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jun 11, 2019

 

We've discussed myths before, particularly marketing myths  in Episode 64 and Episode 65 - Restaurant Marketing Myths.

This episode covers the Restaurant Myths that we see that are causing financial damage to so many Restaurants and some of these are killing Restaurants.

Have a listen and see if you are falling for one of these myths.

 

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jun 10, 2019

If you interested in cutting Restaurant costs, check out our Free Tools.  We talk about just how much people are saving with these ways of cutting Restaurant costs.

 

We look at the myths about the kind of food that you have in the restaurant, and how great food just doesn't speak for itself.

It's the economy stupid - no, often it isn't.  There might be fundamental issues with your Restaurant that you need to fix.

Everyone will love my Restaurant - no they won't.  And try to appeal to everyone is a great way to have an average Restaurant.

You can't create a great culture in a Restaurant.  Wrong, there are lots of ways that you can do it.  Check out Nick Sarillo and Carrie Luxem, they are experts in building great Restaurant cultures.

 9 (yes number 9 in our list of the Top 7 Restaurant Myths :) ).  You can't make money in Restaurants.  Yes you can, you need a plan, a great team, some great products and you need to execute on it.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

May 20, 2019

We have more details on what we cover in the show notes.

We split the venue into different parts:

  • Food
  • Drinks
  • Events

And discuss some bespoke marketing ideas for each of them, and then combining them for a better result.

Have a listen for our tried and true methods of increasing large venue patron numbers.

Links mentioned in the podcast:

Creating an Annual Restaurant Marketing Plan.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

May 2, 2019

We discuss one customer who increased his prices by 30% for UberEats customers.  His REVENUE stayed the same, (so he lost 30% of orders).  This means that he is now shipping each order at a price that makes sense for him.  Many Restaurants are turning to Pick up only services powered through their own website, using FROLO, the Free Restaurant OnLine Ordering system to take orders without commission and offering a pickup and save campaign.  

Looking for ideas on how to find new customers and turn them into repeat customers.  Lots of tricks for Pubs, Clubs, Hotels and Bar marketing that can make a big difference in revenue and profitability.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Apr 15, 2019

We discuss who you can create a template for a marketing campaign based on the Lamington Cake restaurant marketing campaign that we discussed a few episodes ago.

Links mentioned in this podcast.

We discuss the campaign by Dinner by Heston.  

We look at some of the ideas we mentioned in the online ordering podcasts.  

Here is the Restaurant Creativity and Innovation podcast.

How to create an Annual Restaurant Marketing plan.

Some great ideas for How to get Great Restaurant Photos.

These are the resources mentioned.  To see what we discussed in this podcast, visit the Podcast Show Notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Apr 8, 2019

We continue on with our discussion on increasing profitability with online ordering.

We look at decreasing costs with companies like Menulog, Just Eat, Grub Hub, Uber Eats and Deliveroo.

Should you use UberEats or Deliveroo?  Which one is better for your Restaurant?

What is the long term prospects for Menulog?  We discuss where we think this will go.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Mar 28, 2019

We discuss packaging, kitchen throughput, pickup only and differential pricing.  

For the details of what is discussed in this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Mar 25, 2019

This episode has an example of a great Restaurant Marketing campaign from the talented marketing team at Dinner by Heston.  We break down the process that they used and more importantly the way that you can replicate their success.  Check out the show notes which have a lot more detail on the episode and the example of the marketing campaign.

We break down the new Lamington Cake marketing campaign, looking at the steps they took in this great marketing campaign and how you can do this in your Restaurant.

Disclaimer - these guys aren't customers of ours, we are just fans of their food, their team, their Restaurant USP and their marketing!  

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Mar 17, 2019

This is the 3rd in our SEO series for Restaurant Websites.  If you missed the first one, have a listen to it first, as this podcast builds on the first and second episodes in the Restaurant SEO series.

Check out the Show Notes for this podcast.  This Restaurant SEO Series is designed to help you do your own SEO or at least work out if the marketing company you are dealing with knows anything about Restaurant SEO.  If your looking for help, you can always talk to the Restaurant Marketing Experts! :)  We would love to hear from you!

 

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Feb 23, 2019

Check out last weeks episode and our Google Analytics podcast to help you get the basics for Restaurant SEO.

We continue on with some of the tricks that SEO companies use, like monthly SEO contracts.  The main thing that a lot of Restaurant Marketing companies do is send through reports, especially SEO reports, many of which are automatically generated.

What platform is best for your website SEO?

We discuss some of the tools that you can use to make the SEO better.  Remember, we are now talking about technical SEO, not the business SEO.  Wordpress tends to be a lot better for SEO because of some of the tools that are available.  A great example if Yoast SEO, which is pretty much the industry standard for SEO tools in Wordpress.  The more often you create content, the more you need to think about SEO tools.

Make sure your Website is secure.

Google has made a commitment to try and make sure the internet is safer for people using the internet.  One of the ways that businesses can make the web more secure is to make sure that there is a Security certificate installed on the website.  This means that communication between the browser and the website is encrypted and ensure.  This is pretty easy to do, but there are still a lot of websites that aren’t optimised.

Is your Restaurant website mobile optimised?

This is really important because the number of people browsing your site from a mobile is increasing all the time. Google has a quick and easy tool to help you find out if the website is mobile friendly –https://search.google.com/test/mobile-friendly

How fast is your Restaurant Website?

Speed is a big factor for Restaurant websites.  How quickly does each of the pages load?  People on a mobile often are on networks with slower downloads, and they often leave a page if it is taking too long to render, so check the page speed of your website.  Here is a Google tool to help you with this and the report has some things that you can look at to increase the speed of your website.

https://developers.google.com/speed/pagespeed/insights/

A lot of the information is quite technical but it is a great tool to tell you if you have issues and see if you need to talk to your web developer.  This report will also give you some tips to increase you websites page speed.

Stay tuned for part 2 of our Top 10 Tips for Restaurant Website SEO.

Feb 13, 2019

We talk about why it is super important for all Restaurant owners to take a holiday and some of the tips that we used to take our big Christmas holidays.

We talk about the differences between business and technical SEO.  We discuss the technical SEO tips that you need to be thinking about for Search Engine Optimisation for your Restaurant Website.  

The first tip is to review any contracts you have for SEO.  A lot of people spend a lot of money on SEO without any real results from their efforts.  

We discuss the data that we are seeing for Restaurant websites and we discuss the Return on Investment for individual pages.  We like to focus on the individual ROI for each page on your website.  The ROI can be very high for niches that you are ranking for.  The SEO is all about getting those customers in for the first time.  There are other techniques to get them to come back.

We discuss a multi niche strategy which can really help you increase the number of visitors to your website.  We discuss the average number of visitors to your website.  Some people don't know how many visitors they get and some are shocked at the actual average number of Restaurant visitors.

We look at Corporate Events as a part of your SEO and why it is important to look at what you are trying to focus on with SEO.  Don't fall for what we call the 'electrified banana' effect.  This is where an SEO company will shape you towards keywords that are easy for them to rank for, not what is going to make money for you.

We discuss some of the tricks that are used in the SEO industry so that you can have a better discussion with them about what YOU want.  (Obviously, we do Restaurant SEO, so maybe you should take to us. :) )

One of the SEO traps you need to watch out for is if you are being brandjacked.  Restaurant Brandjacking can decrease the effectiveness of your SEO and increase the cost to acquire a customer AND decrease the numbers in your Restaurant CRM.

 

 

Jan 21, 2019

How did you go with the Restaurant Trends podcasts, looking at the trends that we see as being important in 2019?

We look at the Restaurant Customer Loyalty Graph in this podcast and how you can drive customers to the right, increasing the value of your average customer in the process.

We are now presenting a new view so that customers can see how customer loyalty is evolving over time to have a time based view of customer loyalty.  This is built into FROLO and FORBS, providing a great way for you to see how your customers are becoming repeat customers.

Repeat restaurant customers are really important because it increases the average Long Term Customer Value for your Restaurant.

Our demo of the Restaurant Customer Loyalty Graph shows how customers become worth more to your Restaurant as they order or book more often.

We discuss how your Long Term Customer value graph can show you the success or lack thereof of turning new customers into repeat customers and why for some Restaurants this isn't a problem, but for others it is.

Your customer loyalty graph can increase the value of your Restaurant when you look to sell it.

Identifying loyal customers is really important creating great experiences for your high value customers.

Loyalty coupons, such as in FROLO, can dramatically increase customer loyalty.  The loyalty coupons drive customers to order again, especially as the customer gets closer to their free meal. 

Email marketing is a great tool for increasing LTCV for your Restaurant customers.

Facebook retargetting is a really powerful way to re engage with customers.

Are you using the Facebook pixel?  This is a very powerful retargeting tool that works well across website visitors and visitors to a certain page.

What is your process around special events?  This are a great way to give existing customers a reason to come back and can be married up with a call to action towards new customers in the niche that you are targetting with your special event.

Driving customer behaviour with repeat visits can form habits and customers with a weekly habit are among the most valuable customers for a Restaurant.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jan 3, 2019

Beverages are part of the megatrend towards healthier options that an increasing number of people are going to be looking for.  Fermented drinks like Kombucha are going to be increasingly popular, with 5x the number of people looking for Kombucha now than 5 years ago. 

We discuss where you want to sit in the product adoption cycle / trend uptake and whether you want to be doing the heavy lifting in educating your customers.  

We discuss bugs - are they going to be a trend with bugs?  Possibly not.  A lot of people are talking about it, but there is still a lot to do with customer education to make it acceptable and there is also a lot of work to be done with the supply chain for it to become economically sustainable.

Delivery + Take Home.  Pizza delivery has been done, probably since the 1950s.  Deliveroo wants to see a dramatic uptake in breakfast and lunch deliveries and will be looking to charge 35% commission.  Breakfast will probably be hard work to find people looking to order their breakfast for delivery.  We discuss the options for Restaurants as there is a slowly increasing number of customers looking to eat in their own home.  There are options for Restaurants rather than signing up for Deliveroo / UberEats / Delivery Hero / Grub Hub.  Check out the Free Restaurant Online Ordering system.  Maybe try a pick up only system, do your own deliveries, or try some of the other combinations.  We discuss the genius in the Dominos Pizza delivery system and the delivery fees that Dominos charge.  We think that these are some of the smartest guys in the delivery game, and you can use some of their tricks.

Innovation - this is becoming an increasingly hot topic.  More Restaurants are searching for ideas on Restaurant Innovation, in fact our podcast on Restaurant Innovation is one of our most popular episodes.  Whether it is in the menu, the business model, the site, the team, there are a lot of strategies that Restaurants are becoming increasingly interested in to help differentiate themselves.

Niching down - more Restaurants are creating bespoke niche plans across multiple niches in their Restaurants.  We discuss some ideas like your Whiskey drinks list.

Marketing - there will be a lot more Restaurants that are going to create a real marketing plan.  Using the data that they have from their online ordering system or booking system and trying to target and retarget as many customers as possible.  More restaurants will be looking at ways to move their customers to the right on the customer loyalty graph.

The number 1 trend for the Restaurants - well, you will have to listen to the podcast. :)  Seriously though, this is really important and it is a really common mistake that we see time and time again and it really is detrimental if you aren't focusing on this trend.  People who follow this, restaurants who build this into their business, they are much more likely to be successful.

We talk about the search for General Tsao's Chicken.  If you haven't seen the Netflix documentary, check it out - it is a great example of menu engineering and adapting a cuisine to a market.

Cricket OJ + Yoghurt smoothies.  Yes, we talk about Crickets and OJ smoothies.

Have a glorious 2019!

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Dec 27, 2018

We have created our list of the trends that will be impacting (increasing or decreasing) profitability.  This is based on our conversations with our Restaurant customers across 17 countries along with some Google search trends analysis, plus our reading of the 

We talk about the impact of being behind the trends, with the example of the Melbourne Burger Wars.  We discuss the winners, places like 8 bit, Huxtaburger and Easy's.  

We start by discussing Google Search Trends and what you can learn from it and more importantly, how you can use it in building your marketing and business plan.  This can help with your specials and your menu board.

We talk about wages in Restaurants.  Restaurants are looking at the product that they have, so that they can decrease the skills requirements, looking at roster costs.

Openings - there will be a lot more openings this year.  As the pressure increases in the industry, there are more experts looking to take advantage of the opportunities that are coming up in the industry.  These opportunities are coming about through the leasing deals that are on offer.  

The food trends themselves are something that a lot of Restaurant owners chase, but I don't think it is as important as many people think.  The ability to authentically and passionately relate to a type of food or method of cooking is not something that can be changed each year to chase the new trends and it confuses customers.  

Beverages- coffee, tea, fruit drinks.  There is a lot of opportunity around beverages, as a source of income and as a way to increase the gross customer spend.  

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Dec 22, 2018

This is part 2 of what we've learnt in producing the first 100 episodes of Secret Sauce.

5. We continue with a discussion about Creativity and Innovation.  This is something that we are seeing a lot more restaurants starting to focus on.  We look at food combining and some other techniques that you can use be work on your creativity.  We also discuss innovation and what it means in your Restaurant.

We discuss how you should embrace failure in your Restaurant.  It is a fundamental part of the innovation and creativity process.  

6.  We discuss how you should be thinking about your customer contact details as a part of your Restaurant Marketing plan.  Having a plan is really important and something that probably all successful Restaurants have.  There is a lot of information that you should be collecting and using to turn your new customers into repeat customers.  We look at the importance of the marketing plan and how you can create an annual restaurant marketing plan.  Planning makes execution a lot easier, because you will have the time that you need to plan for each of your marketing campaigns.  This is really important, especially if you are planning on creating special dishes as a part of your campaign.  We discuss the role that Red Robin's Ramen Burger campaign played in the revenue increase that they saw.

7.  There is a lot of information that you should be collecting and using to turn your new customers into repeat customers.  We talk about using Facebook ads as a part of the research for your marketing plan.  You can run ads to see whether customers will be interested in a product or concept.  This is a really cheap way to do market research.

8.  Who are your customers? Do you really know who they are?

9.  We discuss the art of tying all of this together.  It creates a much higher level of complexity that people need to be thinking about, but in putting it all together, you will decrease the cost to acquire a customer.

We talk about how Restaurants can get help with implementing a Restaurant Marketing plan.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Dec 13, 2018

We review what we have learnt are the most important things in Restaurant Marketing.

Thank so much to all of our listeners.  The response to Secret Sauce has been truly amazing and we have learnt so much in producing it for everyone.

We review our Top 5 podcasts of all time - these are the ones that have been downloaded the most and that people continue to download today.

Our Top 5 podcasts of all time are:

39 - The Secret of Restaurant Profitability - New ways to look at Restaurant revenue and profitability.

1: 8 ways to make your Restaurant busy on a Tuesday night

20 - Your 90 Day Restaurant Marketing Plan before you open your Restaurant

37 - Restaurant Innovation and Creativity

40 - Restaurant Leadership - Steps to help you be a better leader in your Restaurant

Technology:  Mobile Phones for photography and marketing, POS machines, IP Cameras, online ordering and bookings management systems, hiring and managing your, and your staff.

Team:  Your team is a really important part of the product in your Restaurant.  We talk about the experience we had at 7 grams.  It is a great story of how building a great team is so important.

 Your Story:  What is your Restaurant's story and how do you tell your story?  Is it included in Step 0 of the SEO process?  How do you niche down your story?

Your Menu:  Costing a menu that contains epic dishes that draw customers in is the underpinning of a strong and successful marketing plan.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

 

Dec 5, 2018

We look at how you can improve your Linkedin Profile.  This is something that you want to do before you start actively posting, because people will start looking at your profile and you want to have the best profile possible.

The next step is to start building your Linkedin network.  Who should you connect with and who should you avoid?

How can you increase the success rate with the connection requests that you send?

What is the importance of having over 500 connections?  Why is this an important metric?

How much time should you spend in Linkedin?

We look at how Linkedin works for Corporate events.  This can be a real sweet spot, with businesses looking to do Corporate events.  These are less price sensitive and generally run events midweek, which can be really profitable for a restaurant.

We look at building multi-channel marketing strategies with Linkedin as one of those channels.

Are you a Restaurant Thought Leader?

We then discuss what you should be posting up on Linkedin.

Creating posts that demonstrate your knowledge and your skill is really important.  Videos, of course, are a big opportunity as well.  The better the post, the more engagement you will have.  Tag people into the post.  Show of your skills and your knowledge, or share news from the industry with your take on it.  

The feedback that you get from the Analytics in Linkedin gives you a really good idea about what is with your audience.

We finish with a really cool trick that you can use in Linkedin.  Have a listen.  Not a lot of people know about it and it can be a real game changer!

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Nov 29, 2018

We talk about really hot Chicken Vindaloos!

A great little Indian Restaurant with a really hot Vindaloo.  This is a key differentiator for them in the local market and we look at how they have a pretty unusual menu for a traditional Indian Restaurant.  They have a few mini platters, making it easier to upsell customers to a higher average sale value.

We talk about why you should be thinking about Linkedin Marketing and we also talk about a way that you can create a Linkedin Marketing process that is quick and simple to do so that you aren't spending too much time on yet another Social Media platform.

We discuss how you can use Linkedin to help with building your personal brand, it can help with hiring, corporate hospitality, finding partners that you can do joint marketing, and staying up to date, networking.  It can also help with getting customer feedback.

There are half a trillion impressions per year on Linkedin, but only 3 million are sharing content, so there is a lot of impressions going to a small number of users.  This creates a big opportunity for those who can create the content.

Make sure that you set some time to have a look at your profile because you want to get your profile right before you start driving people to your profile.

 

How can you make sure that your profile is set up for success?  There are some things to think about to create the best possible profile to help you be successful.

We discuss the reasons why Linkedin is worthwhile to use.  There are 500 million people on Linkedin!  

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Nov 14, 2018

We discuss (quickly) the power of Linkedin and how it can help you with your Restaurant.  Check out my profile and connect with me to keep up to date with the best tips for Restaurant marketing. :)

We then continue our series of podcasts on how to get great images for your Restaurant.

  1. Take a little time.
  2. Make sure that the lighting is good enough for the photos.  Dim lighting is your enemy.
  3. Look at the shadows.
  4. Make sure the lens is clean.  We see too many images with dirty lenses.
  5. Use a tripod when needed.  They are cheap and a mini tripod for your phone camera are very cheap.
  6. Try different types of framing.
  7. Look at the composition of your photos.  Try the rule of thirds.
  8. Be on the lookout for great photos.  
  9. Learn how to use your camera.  
  10. Learn some of the advanced photography photos.
  11. Don't use the zoom on a mobile.
  12. Use different perspectives.
  13. Make sure that the background and the framing is correct.  A clean background draws the eye into the food that you want to photo.
  14. Have a think about black and white, sepia or any of the other filters that your camera has.
  15. Use the photos in multiple places.
  16. Have a look at post processing.  Learn how to use a photo editing program.  Try Canva or even the Microsoft Word photo editor.
  17. Take multiple photos.  I am always adjusting settings, backgrounds and framing so that I can get the best possible image.
  18. Unleash your creativity!
  19. Take the damn photo!  

Photography is a great way for you to show your creativity, your food and your Restaurant so it is worth the effort to get some of the great images that you need for epic marketing.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Oct 31, 2018

We celebrate new customers in France and Cyprus!

We discuss GoPros and their use in your Restaurant and the kind of video that you can create with a GoPro.

What are the types of images that you need to produce for your Restaurant Marketing?

There is a process that you can take to get the kind of images that will help you convert better from prospects to customers and customers to repeat customers.  What are the photos that you need?

Who is in your value chain and what part can they play in your marketing?  

What is your role in the Restaurant?  What role can you play in marketing?  Should there be photos of you in your Restaurant?  Sometimes it is important not to be in the marketing of your own Restaurant.  We talk about those situations.

Do you market your team?  Are they in your Restaurant photos?  Team photos can have a big impact on the restaurant and we discuss the benefits you can have in sharing images of your team.

Photos can really tell 1,000 words and in your marketing plan those 1,000 words can be really valuable, so getting photos of the right kinds of images is really important.

Why are photos of Restaurant important and what is the number 1 problem with most common Restaurant interior photos?  We talk about derisking transactions.  This is something that a photo can do really well and can be very important in improving your conversion rates.  People want to avoid conflict so they are often unlikely to bear any risk as to what the experience is that you are offering.  Photos can really help with that.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Oct 30, 2018

Customers first eat with their eyes, so the photos that you use on Facebook, Instagram, and your website are really important when you are trying to convert prospects into customers.

Before we get started with Restaurant Photography, we look at a little bit of marketing innovation that is working really well for one of our customers.

We look at how you can get the images that you need for your Restaurant marketing.

We talk about Professional Photographers and the best way that you can structure a brief for your photographer.  How can you get the best value from your photographer and what tips are there for the kind of photos that you need?  

Not everyone has the budget for a professional photographer, so what are the alternatives?  We have some great ideas around how you can get some great photos on the cheap.

How can you drive your customers to take photos of your food and of your Restaurant?  User Generated Content from your customers is a great way that you can increase the amount and strength of the word of mouth that you can get from your customers.  

What about your staff?  What is their role in the photography part of your marketing plan?  

We discuss what types of cameras that you can use.  Should you use a Digital SLR, a compact, a phone camera?

Make sure that you have the photos that truly represent your passion and your food.  We've seen websites that have photos that I think actively decrease the chances that a prospect will come into your Restaurant.  You don't want to be one of those Restaurants.

Photos help tell your story and that story is a big part of why new customers will come into your Restaurant.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.  We discuss the merits of mobile phones and the photos that they can take in your Restaurant.  Food photos with modern mobile phones can be a really quick and powerful way of getting the photos that you need of your food, your team, your customers and your Restaurant.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Oct 8, 2018

We start out by talking about Adriano Zumbo's Patisserie, which went into administration.  We look at this as an example of how you need to be careful about your Instagram marketing.  It is hard to get people out of Instagram and even harder to create revenue from it, so we look at some ways that you improve the profitability of your Instagram marketing.  

Adriano even sold his house, possibly to try and keep the Restaurant business going, so this is a real tragedy.  Was it related to Fancy Nance?  Could the concept have been better tested with a popup?

Are you selling Restaurant Gift Certificates?

Should you?

Does your GC system feed into your CRM?

We look at how important it is to identify your high value gift certificate customers.  

Gift Certificates can be a great way to improve the cash flow of your Restaurant.  

What is the breakage rate of your Restaurant Gift Certificates?  Not every Certificate gets redeemed.  This is added profitability for your Restaurant.  Too high and you could be creating upset customers, but there is a definite opportunity to improve margins.

There are 2 customers in every Restaurant Gift Certifcate transaction, the buyer and the recipient.  This transaction gives you 2 contact details, which is why your CRM system is so important.

Restaurant Gift Certificates are a great way of increasing brand awareness for your Restaurant because it creates locked in customers.

We also discuss product extension and inflation, both good reasons to be using Gift Certificates in your Restaurant.

And finally, don't forget the upsell opportunity.

So now that you fully understand Restaurant Gift Certificates, sign up for our Free Restaurant Gift Certificate system.  It does everything you need, even taking the payment for you.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

 

 

 

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