We look at Just Eats latest profit results. Orders growth is slowing and they are relying more for Revenue growth on top placement, which is where Restaurants pay for higher results in the Just Eat listings. In Australia, Menulog has struggled with the entry of UberEats and Deliveroo and our Free Restaurant OnLine Ordering system.
In this podcast we look at how you can build a community in your Restaurant. Looking at a place like Nick's Pizza and Pub, you can see the way that Facebook represents the integrated, community focused marketing plan that Nick Sarillo has at Nick's.
Marketing with suppliers. Telling the story of your suppliers can really help you to tell your story better. Your suppliers are often struggling to get traction with their customers, so if you are marketing heir great produce, you may be able to access marketing funds or resources like a wine maker from your local winery to help run a wine tasting. You can even run joint marketed events, engaging with not only your email marketing list, but possibly your suppliers.
Marketing to journalists. There are a lot less journalists now, which means that journalists are very time poor. This means that you can start telling a story about your Restaurant that is newsworthy. (Hint: The best place to interact with Journalists is on Twitter.) In dealing with bloggers and journos, have a think about the way that Danny Meyer in Setting the Table. Every restaurant should have a PR plan and Facebook can be a great way of driving your PR plan.
We like to use email marketing with Facebook. You can upload your email list into Facebook (if you are happy to) to increase the conversion rate of campaigns by running an ad to people who have already received an email.
The 9th way of our 8 ways to use Facebook to grow your restaurant is to use Facebook for market research. This means that you can have better dishes on the menu and you are creating connections and relationships with people as they help you to create the dishes that they want. These customers will be more likely to come into your Restaurant to try that meal when they see that meal advertised.