Adam Sobel is the Chef behind the amazing food and business at Cinnamon Snail.
Cinnamon Snail has food trucks and restaurants in New York and New Jersey. Adam is passionate about changing the world to vegan organic and he works to do that by creating vegan organic dishes that people want to eat because they are creative, playful and great tasting. This allows him to dramatically increase his target market - but also help educate people that vegan organic food doesn't have to be boring. We talk to Adam about how he can to find his passion and how it is a central part of Cinnamon Snail today.
Adam has done a great job of his menu engineering. He has created some great looking dishes that attract long lines for his food trucks. The menu is a critical part of why Adam does what he does, and it shows through in his mission and vision and the culture that he has created with the people he works with at Cinnamon Snail.
Check out his website for a better idea of the great food that he is creating.
Adam has a great story too about some serendipity that helped him get his first cook book published. Once again, it comes down to having great tasting food.
Adam has some amazing videos for Cinnamon Snail. Check out: