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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: Page 1
Aug 21, 2018

As a restaurant owner, when did you last take a holiday?  We is your next holiday planned for?  Do you have a holiday planned?

Too many Restuarant owners aren't able to take even a short holiday from their Restaurant and I think that is really sad.  It leads to burn out and people falling out of love with their Restaurant and if you don't love working in your Restaurant, how can you expect your employees to love coming to work, and when no one loves coming to work, your customers aren't going to love coming in to eat.

We talk about Foodora leaving Australia.  There was no surprise here, especially with their 2 court cases coming up in Australia.  There has been a big backlash from Restaurants struggling with profitability and from customers as well.

We talk about some of the tricks that Restaurants are using when they are using Deliveroo or UberEats to retain some profitability.

The look at the 3Ps of Restaurant Holidays.

  • Profits - you need profits to pay your wage and the costs to go on holiday!
  • People - Great people make it a lot easier to get away.
  • Processes - Great processes makes it easier for people to do what they need to do the way that you want it.

Burn out is a real risk in running a Restaurant.  There is a lot of horror involved in running a Restaurant.  There is customers, suppliers, reviews, staff.  A lot of these things can create a lot of pressure for you and without a break you can end up burning out.

Too many people run marginal businesses without decent profit.    Nothing is going to change if you aren't going to change.  If your Restaurant is marginal, then you need to do something new, you need to change the business to make it profitable.

A successful business is a business that gives you a good return for the work you put in.  If the business plan won't work you need to change the business plan and if you aren't getting the number of customers, then you need to change your marketing plan.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

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