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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Jun 15, 2018

What if you ran your Restaurant like Princess Cruises?

I spoke to a Restaurant owner and he said why think about cruises?  

We look at operational efficiencies and how looking outside the Restaurant industry can give you ideas about innovation for your Restaurant.  We discuss Southwest Airlines and how they redefined industry best practice in turning around the aircraft.  It is a great story about culture and innovation that you can use in your Restaurant.

We look at our time from on the Sapphire Princess.  We look at the food with Princess Cruises.  It is amazing the quality of the food that is produced out of a floating kitchen.

We talk about what it is that your customers buy from you.  Often it is not the food, sometimes it is, but there are other products that customers are looking at.

The chefs did a great job in the descriptions of the food.  There were theme nights.  These are things that can drive more customers on quiet nights.  What if you swapped chefs with another chef to create unique events?

We talk about the experiences created by the pool, watching the TV.  We discuss beatboxing squirrels.  

Princess Cruises aim for a family demographic and do a lot of work around creating experiences for the entire family.

How do they upsell with their alcohol?  For a family, what is your mocktail play for the children?  Wine tasting seminars, cocktail making seminars.  All of these are experiential events that add to the value of the cruise and are centered around food.

The chef ran a cooking demonstration, followed by a behind the scenes of the kitchen.

2670 guests and a crew of 1100.  3 square meals a day.  The costings and planning are done very well, because when they can't run done the road to the local market.

The cruise industry understands revenue per available bed.  They aim to fill every room that they can.

Princess Cruises really understand the power of social.  The staff were always very keen to take a photo of the passengers with their own camera, knowing that the photos would be shared on social media.

How do they create great experiences around the food?  

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

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