Info

Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
RSS Feed Subscribe in Apple Podcasts
Secret Sauce - The Restaurant Marketing Podcast
2019
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
November
October
August
July
June
April
March
February
January


2015
December
October
September
August
July


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Nov 7, 2017

 

Processes - How do your team know what it is that they are meant to be doing and how do you ensure consistency across visits for customers.  Work out where the problems are and create a system around that procedure.  This is a part of winning back more of your time.  There will be less questions for you and less time fixing up mistakes.

Restaurant Business Plan - Lets review the Business Plan that you had before you opened and update it with the reality that is your restaurant.  Look at the numbers and start to think about how you are going to make them work.  Once you identify your current numbers and what you need, that will start to create some of the action steps that you need to take.

KPIs - what are the numbers that are important for your Restaurants?  Customer numbers, average check size, food costs, delivery vs pick up orders.  These come out of your Business Plan and help everyone on the team understand how they are tracking.

Finances - you need to understand the finances because if you don't you are never really going to have control over your restaurant, you'll never be able to manage it.  What are the levers that you can pull to increase profitability.  Understanding the finances can help you with things like negotiating the lease.

Menu - Your menu is an important sales tool for your Restaurant.  How hard is your menu working?  Have you ever costed the menu?  Too many restaurants don't cost the menu and go out of business as a consequence.  COST THE MENU!  Do it today.  How many items are on the menu?  How long do they take to prepare?  How much of the throughput of the kitchen do some items take up?  Marketable, costed items that can be prepared quickly are critical to the restaurant.

Marketing - last but least, marketing.  You need to fix the other issues before you look at the marketing.  If the food is not great, you don't want more people coming in.  You want your product and experience to be great before you start marketing.  What is the USP, what is your story and how are you telling it?

Have a listen to the low cost and no cost ideas to help you build the restaurant that you always wanted.

 

 

 

0 Comments
Adding comments is not available at this time.