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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Now displaying: July, 2018
Jul 18, 2018

Many small Restaurants use Credit Cards to pay for a lot of bills.  With some really simple changes, you can make a really big difference in the kind of travel that you can take.

We talk to Steve Hui from I Fly Flat.  This is something that we do a pretty good job of, and I was able to get an upgrade to Business Class last year for our family as we flew from Melbourne to Singapore in December last year.  This was an Epic experience flying Business Class with Qantas.

Steve discusses a range of tactics that you can use fly in style around the world, just by changing some purchasing habits and maybe just even changing your credit cards.

Travel is a really important part of life, I think.  Experiencing different places, different cultures.

To pick the right card, you want to match it to your suppliers.  We talk credit card surcharges and some ways that you can negotiate down the credit card surcharge with some of your suppliers.

Not many small business owners are doing this, but it can be a great way to start travelling, or to start travelling in style.

We look at a way that you can increase the points that you get from making payments to the government, which can make a really big difference in your points balance.

We talk about the experience as a Qantas Gold customer, which gives access to Lounges around the world.  Grab a quick shower in between flights and some complimentary food and drinks before your next adventure.

The kids loved the upgrade to Qantas Business Class.

Important point - make sure that are paying off the credit card balance each month so that you are avoiding the expensive credit card interest.

** Update **

As we having been flying around the world seeing customers and studying Restaurant marketing, I have managed to make Platinum, which give you access to the First Class Lounge.  OMG!  These are epic.  Definitely something to think about.  Woo Hoo!

 

**

Our BHAG is to make a meaningful difference in Restaurant Owners lives.  Hopefully this will help inspire to start planning towards taking your next holiday.  If it does, please send us a photo of you on holidays.  We would really appreciate it.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Jul 9, 2018

We talk about a Restaurant in Perth who had been struggling for years and years now.  He had a Restaurant that had very poor SEO, was quite hard to find in Google.  He had a purple website with no images and no online bookings.  It seems that the Restaurant wasn't too bad, but the marketing was just awful.  The marketing mistakes that he made over the last 4 years could have easily cost him an extra $200,000.  What could he have done with an extra $200K?  Or should he have closed the restaurant 4 years ago?

Either way he would have been better off if he had made a choice 4 years ago to either change something fundamental with the way that the Restaurant was run.

We also look at the tragic story of Esquire.  Head Chef, Ryan Squires, had worked at elBulli, French Laundry.  A great chef who has worked his guts out running a great Restaurant and he has closed it and he views it as a waste of time.  

The food was immaculate at Esquire, great sommelier, eclectic mix of food and drinks.  I thought the pricing was on the cheap side for the experience that they provided.

How do we build Restaurant business that give the great chefs the resources that they need to run successful Restaurants.

We look at some of the issues that Esquire had with it's marketing.  Full on a Friday and Saturday night but quiet during the week, that is the hallmark of a great restaurant with marketing issues.  There were a range of issues with the website and the online marketing.  You don't want to have the best Restaurant that no one has ever heard of.  

He had a falling out with his business partner and that left him alone.  Partnerships, when they work, can be very powerful and Ryan was left with all of the problems of running the Restaurant.  For a Chef like Ryan, who needs to be highly creative and focused, it is very hard to do that when you are running the business yourself.

Ryan is a highly mature chef, who approached his business in a very mature way.  Hopefully we will see him back at some time in the future.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

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