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Secret Sauce - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Secret Sauce - The Restaurant Marketing Podcast
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Dec 27, 2018

We have created our list of the trends that will be impacting (increasing or decreasing) profitability.  This is based on our conversations with our Restaurant customers across 17 countries along with some Google search trends analysis, plus our reading of the 

We talk about the impact of being behind the trends, with the example of the Melbourne Burger Wars.  We discuss the winners, places like 8 bit, Huxtaburger and Easy's.  

We start by discussing Google Search Trends and what you can learn from it and more importantly, how you can use it in building your marketing and business plan.  This can help with your specials and your menu board.

We talk about wages in Restaurants.  Restaurants are looking at the product that they have, so that they can decrease the skills requirements, looking at roster costs.

Openings - there will be a lot more openings this year.  As the pressure increases in the industry, there are more experts looking to take advantage of the opportunities that are coming up in the industry.  These opportunities are coming about through the leasing deals that are on offer.  

The food trends themselves are something that a lot of Restaurant owners chase, but I don't think it is as important as many people think.  The ability to authentically and passionately relate to a type of food or method of cooking is not something that can be changed each year to chase the new trends and it confuses customers.  

Beverages- coffee, tea, fruit drinks.  There is a lot of opportunity around beverages, as a source of income and as a way to increase the gross customer spend.  

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

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