We have created our list of the trends that will be impacting (increasing or decreasing) profitability. This is based on our conversations with our Restaurant customers across 17 countries along with some Google search trends analysis, plus our reading of the
We start by discussing Google Search Trends and what you can learn from it and more importantly, how you can use it in building your marketing and business plan. This can help with your specials and your menu board.
We talk about wages in Restaurants. Restaurants are looking at the product that they have, so that they can decrease the skills requirements, looking at roster costs.
Openings - there will be a lot more openings this year. As the pressure increases in the industry, there are more experts looking to take advantage of the opportunities that are coming up in the industry. These opportunities are coming about through the leasing deals that are on offer.
The food trends themselves are something that a lot of Restaurant owners chase, but I don't think it is as important as many people think. The ability to authentically and passionately relate to a type of food or method of cooking is not something that can be changed each year to chase the new trends and it confuses customers.
Beverages- coffee, tea, fruit drinks. There is a lot of opportunity around beverages, as a source of income and as a way to increase the gross customer spend.
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